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About the Role

The Manager, Brand Marketing, North America is a 360° regional brand marketer responsible for Integrated Marketing Communications (IMC), events, and special projects to build brand heat, cultural relevance, customer engagement, and commercial momentum across North America. The role involves leading creative ideation and end-to-end execution of regional events, experiences, and special projects, in partnership with other managers to shape brand projects and embed audience strategy.

Responsibilities

Execute North America brand marketing strategy annual priorities in alignment with regional business objectives and global brand direction.
Support the Head of North America Marketing in regional brand planning and budget management.
Lead, coach, and develop direct reports, providing clear strategic direction, decision rights, and accountability for channel execution.
Work with direct reports to set the strategy, prioritize investments, and define success metrics for Retail & Wholesale Marketing.
Foster a collaborative, high-performance culture across direct reports.
Serve as the North America lead for Integrated Marketing Communications (IMC), connecting brand strategy to coordinated regional execution.
Contribute to the development of locally relevant strategies and 360° activation plans based on global campaigns and brand initiatives.
Develop integrated briefs, channel plans and timelines reflecting activation across Media, PR, Talent & Partnerships, CRM/Clienteling, Retail, and Wholesale.
Lead cross-functional planning forums and formalize recommendations for a cohesive customer journey and consistent regional storytelling.
Represent North American consumer insights, cultural opportunities, and commercial requirements with Central Marketing teams.
Define brand and business KPIs, monitor and evaluate performance of activity, and provide recommendations for future plans and investment.
Partner closely with the PR, Talent & Partnerships Manager to develop brand projects that generate cultural heat, earned conversation, and sustained brand resonance.
Shape the regional strategic brief, program narrative and integrated amplification plan for partnerships.
Identify cultural moments, partnership opportunities and platforms that can expand reach with priority audiences while remaining authentic to the brand.
Lead creative ideation, concept development, and end-to-end delivery of regional events, experiences, and high-priority special projects.
Build integrated plans, working cross-functionally with Regional and Central partners.
Oversee agency and vendor relationships, scopes, production budgets, timelines, risk management, on-site execution, and post-program evaluation.
Ensure every experience reflects premium brand standards, delivers a coherent story across touchpoints, and produces measurable brand and business impact.
Lead cross-functional planning and recommendations, aligning regional and Central stakeholders around shared priorities, roles, and business objectives.
Translate market trends, consumer insights, cultural developments, and competitive activity into actionable business and investment recommendations.
Present marketing strategies, business cases, performance updates, and investment recommendations to leadership.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
6–8+ years of progressive experience in brand marketing or Integrated Marketing Communications, with broad 360° planning responsibility.
Experience developing and leading integrated 360° campaigns and translating global brand strategy into effective regional plans.
Proven success leading events, experiential programs, partnerships, and complex cross-functional special projects.
Working knowledge of retail, wholesale, and CRM channels.
Experience managing significant budgets, agencies, and vendors and evaluating brand and business impact.
Demonstrated people leadership and ability to influence senior stakeholders within a matrixed organization.
Experience within luxury, fashion, retail, consumer, or culturally relevant brands preferred.
Strong interpersonal, communication, and cross-functional collaboration skills.
Entrepreneurial self-starter with the agility to navigate change and operate effectively within a matrixed organization.
Highly organized, with the ability to prioritize and manage multiple projects simultaneously.
Data-driven and commercially minded, with an understanding of EBIT and financial performance.
Strong understanding of the luxury market and consumer mindset.
Creative thinker with a strong pulse on culture, emerging trends, and the competitive landscape.

Skills

Brand Marketing
Integrated Marketing Communications (IMC)
360° Campaign Development
Event Management
Experiential Marketing
Partnership Management
Cross-functional Collaboration
Budget Management
Agency Management
Vendor Management
Performance Evaluation
People Leadership
Stakeholder Influence
Market Trend Analysis
Consumer Insight Analysis
Cultural Trend Analysis
Competitive Analysis
Strategic Planning
Creative Ideation
Project Management
Retail Marketing
Wholesale Marketing
CRM/Clienteling
Data Analysis
Commercial Acumen
Luxury Market Understanding
Cultural Relevance
Communication Skills
Interpersonal Skills

Location

Toronto, Ontario, Canada

Work Type

Full-time

Experience Level

6-8+ years

Education Level

Bachelor's degree in Marketing, Business, Communications, or a related field

Salary/Compensations

$102,000.00 - $141,000.00 / year

Benefits

Company built on Canadian roots and heritage
Comprehensive and competitive Total Rewards Program
Opportunities for career growth through numerous internal and external programs
Goose Rewards & ICON Rewards
CG Gives: Donation matching and paid volunteer time
Access to tools and resources to support physical and mental health
Inspiring leaders and colleagues

About the Company

Canada Goose is an iconic lifestyle brand with an inspirational and authentic story, focused on inspiring and enabling people to thrive in the world outside.
The company seeks to preserve the planet and is driven by a purpose to embolden explorers.
Canada Goose believes in living bravely and coming together to support game-changing people.
Opportunities are abundant for trying new things, learning, and doing meaningful and impactful work.

Equal Opportunity

Canada Goose believes that belonging goes beyond mere inclusion, fostering a community that values, supports, and empowers authentic selves.
The community is built on empathy, understanding unique individual experiences, and valuing every voice.
Canada Goose recognizes that communities are ever evolving and that their work is never done.
Belonging is key to unlocking collective potential and moving forward together.
Canada Goose is an equal opportunity employer committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
Interview accommodation is available by emailing HR@canadagoose.com.