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About the Role

M&C Saatchi World Services seeks a Strategy Director to serve as the lead subject matter expert for integrated communications, audience, and engagement strategy within a federal and DoD-aligned mission environment. The Strategy Director translates mission priorities, audience insights, and data into integrated strategies that shape communications, content, creative, media, and digital experiences, playing a central leadership role in shaping the enterprise communications posture and guiding the long-term communications roadmap.

Responsibilities

Oversee enterprise-wide strategic communications planning and execution.
Serve as the lead SME on integrated communications strategy and narrative cohesion.
Provide strategic counsel to leadership on communications posture, message risks, and alignment opportunities.
Define the strategic proposition, audience behavior objectives, messaging architecture and channel approach for major campaigns and initiatives.
Lead cross-directorate messaging coordination to ensure synchronized communications across all mission areas.
Develop enterprise messaging frameworks, strategic guidance, and communication playbooks.
Ensure consistency and accuracy of messaging across all digital, print, and stakeholder-facing channels.
Support policy-related communications, leadership briefings, and enterprise announcements.
Partner with Research & Analysis to turn audience, cultural, sentiment and performance data into strategic insight and recommendations.
Partner with Creative and Content leadership to develop strategic and creative briefs that connect mission objectives, audience needs and desired behaviors.
Coordinate with UX, content, visualization, and technical teams to produce mission-aligned communication products.
Oversee communication analysis, sentiment insights, and performance reporting.
Partner with outreach, engagement, and program teams to ensure integrated stakeholder communications.
Maintain compliance with accessibility standards, federal communications guidance, and branding policies.
Lead, mentor and develop the strategy team, establishing consistent strategic methods, quality standards and ways of working.

Requirements

12+ years of experience in communications strategy, brand strategy, audience and behavioral strategy, integrated campaign planning, or related agency strategy roles.
Experience supporting federal or DoD strategic communications efforts preferred.
Experience designing and executing strategic engagement strategies grounded in relational trust-building, ensuring community members feel safe and respected.
Demonstrated success leading integrated communications initiatives across multiple organizations.
Experience advising senior leaders on communication risks, priorities, and strategic direction.
Experience guiding message development and alignment across digital and traditional channels.
Strong understanding of enterprise communications strategy, narrative development, and stakeholder engagement.
Familiarity with federal communication requirements, branding guidance, and accessibility standards.
Experience supporting multichannel communication workflows and governance.
Exceptional written and verbal communication skills suitable for senior leadership.
Strong executive communication and narrative-shaping abilities.
Ability to lead cross-functional messaging alignment efforts.
High emotional intelligence and diplomacy in stakeholder environments.
Analytical skills for evaluating communication effectiveness and strategic impact.
Strong attention to detail and commitment to accuracy, consistency, and clarity.
Experience with sentiment analysis, communication metrics, or engagement analytics.
Experience contributing to cross-functional digital strategy (web, UX, content, social).
Strategic communications, public affairs, or related certifications.
U.S. Citizenship: Must be a United States Citizen.
Clearance Eligibility: Must be able and willing to obtain a U.S. Government Secret or Top Secret security clearance immediately upon employment.
Background Screening: Must be willing to submit to a rigorous federal background investigation, which includes an in-depth review of personal finances, criminal history, employment history, and drug use.

Skills

Integrated communications
Audience strategy
Engagement strategy
Communications strategy
Brand strategy
Behavioral strategy
Integrated campaign planning
Strategic counsel
Messaging architecture
Channel approach
Cross-directorate messaging coordination
Enterprise messaging frameworks
Communication playbooks
Digital communications
Print communications
Stakeholder-facing channels
Policy-related communications
Leadership briefings
Enterprise announcements
Data analysis
Strategic insight
Creative briefs
Mission objectives
Audience needs
Desired behaviors
UX
Content development
Visualization
Technical coordination
Communication analysis
Sentiment insights
Performance reporting
Outreach
Program teams
Accessibility standards
Federal communications guidance
Branding policies
Team leadership
Mentoring
Team development
Strategic methods
Quality standards
Ways of working
Relational trust-building
Senior leader advising
Message development
Traditional channels
Narrative development
Stakeholder engagement
Multichannel communication workflows
Governance
Written communication
Verbal communication
Executive communication
Narrative-shaping
Cross-functional messaging alignment
Emotional intelligence
Diplomacy
Analytical skills
Attention to detail
Sentiment analysis
Communication metrics
Engagement analytics
Digital strategy
Public affairs
Strategic communications
English fluency

Location

New York City area
District of Columbia, Maryland, and Virginia (DMV) region

Work Type

Hybrid

Experience Level

12+ years

Education Level

BA/BS in Communications, Journalism, Public Affairs, Strategic Communications, or Marketing

Benefits

12 weeks of full pay for primary caregivers
6 weeks of full pay for secondary caregivers
Choice of three medical plans (HSA at $0 cost; EPO 75% employer funded; PPO 65% employer funded)
70% employer-funded dental and vision coverage
Generous paid time off, sick leave, and company holidays
Office closure between Christmas & New Year's
401(k) with 5% employer match
Gym membership reimbursement and/or Wellhub subscription
Mental health support through EAP and Self Space services
Work from anywhere for up to 2 weeks per year (subject to approval)
Social events, happy hours, professional development trainings

About the Company

M&C Saatchi World Services is a full-service marketing company renowned for using commercial advertising to solve the world’s toughest challenges.
World Services is a specialty branch of M&C Saatchi Group, providing strategic communications, behavior change, and marketing support to Public Sector clients with special emphasis on the US Federal Government and State, Local, Tribal, & Territorial leaders.