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About the Role

This role is responsible for building, optimizing, and maintaining marketing automation solutions within Salesforce Marketing Cloud, collaborating closely with marketing stakeholders, CRM teams, product management and analytics partners to create dynamic, data-driven campaigns and ensure seamless integration across systems. This is a technical role requiring a strong understanding of data modeling, marketing automation, and customer segmentation strategies.

Responsibilities

Develop and deploy marketing campaigns using Salesforce Marketing Cloud tools including Journey Builder, Email Studio, Mobile Studio, Flow Builder (Marketing Cloud Next) and Automation Studio.
Write and optimize SQL queries for audience segmentation, data extensions, and reporting.
Utilize AMPScript (MCE), Handlebar scripting (MCN) to personalize emails and create dynamic content blocks.
Build and schedule automations using Automation Studio to support triggered campaigns and batch data operations.
Monitor campaign performance and troubleshoot issues related to data quality, email deliverability, and automation failures.
Collaborate with marketing strategists and product management to define campaign requirements and translate them into technical solutions.
Ensure Marketing Cloud is configured optimally with proper use of Data Extensions, Contact Builder, and preference centers.
Manage and implement data integrations between Marketing Cloud and external systems (e.g., CRM platforms, APIs, SFTP).
Conduct QA testing on campaigns, data logic, and dynamic content prior to launch.
Configure and maintain data streams, data model objects (DMOs), and identity resolution rulesets to build unified customer profiles that power marketing personalization and segmentation in Data Cloud.
Develop calculated insights and streaming insights in Data Cloud to surface real-time customer metrics and troubleshoot data ingestion/harmonization issues across connected source systems.
Maintain documentation of campaign logic, automation flows, and development processes for transparency and repeatability.
Stay current with Salesforce Marketing Cloud features and industry best practices in email marketing and customer engagement.

Requirements

Bachelor’s degree in Computer Science, IT, or other related discipline or an equivalent combination of education and directly relevant work experience.
3+ years of experience with Marketing Cloud
Salesforce Marketing Cloud Certification(s) (e.g., Marketing Cloud Email Specialist, Developer) preferred.
Familiarity with CAN-SPAM, GDPR, and general email marketing compliance principles.
Excellent organizational skills with strong ability to manage multiple projects
Excellent interpersonal and communication skills and proven ability to work effectively with all levels of the organization
Strong analytical mindset with the ability to interpret campaign metrics and user behavior.
Basic knowledge of HTML/CSS for email and understanding of cross-client email rendering issues.

Skills

Salesforce Marketing Cloud
Journey Builder
Automation Studio
SQL
AMPScript
Marketing Cloud Connect
Email Studio
Mobile Studio
Flow Builder (Marketing Cloud Next)
Handlebar scripting (MCN)
Data Extensions
Contact Builder
Data Cloud
HTML/CSS

Experience Level

3+ years of experience with Marketing Cloud

Education Level

Bachelor’s degree in Computer Science, IT, or other related discipline or an equivalent combination of education and directly relevant work experience.

Benefits

health coverage
generous time off
competitive retirement plans
flexible work options
wellbeing and development programs

About the Company

CFA Institute is the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets. Join a global organization committed to putting investors first.

Equal Opportunity

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.