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About the Role
Intent HQ is seeking a Senior Product Marketing Manager to define the positioning, messaging, and go-to-market strategy for IntentOne. This role involves translating complex AI capabilities into compelling value propositions, driving customer and market insights, and influencing commercial strategy to achieve measurable growth.
Responsibilities
- Own positioning and messaging, translating technical capabilities into business value.
- Build buyer and user understanding through research and provide actionable recommendations.
- Lead competitive and ecosystem intelligence, tracking market developments and providing guidance.
- Develop distinct propositions for enterprise and mid-market customers.
- Translate customer outcomes into proof points, case studies, and value stories.
- Support product launch planning, coordinating positioning, enablement, and market readiness.
- Drive internal training, release briefings, and customer/partner sessions for evangelization.
- Create and maintain sales enablement materials, including presentations, narratives, and battlecards.
- Guide marketing execution by providing clear messaging and evidence for campaigns and content.
- Partner with AI Transformation Lead and VP of Design to maintain accurate product inputs for materials.
- Personally produce and maintain decks, proposals, talk tracks, demo flows, battlecards, and customer-facing copy.
Requirements
- At least five years of dedicated B2B product marketing experience.
- Experience marketing technical products to business buyers, making complex capabilities understandable and commercially relevant.
- Evidence of owning positioning from research through launch, evaluation, and refinement.
- Strong customer, buyer, and competitive research skills.
- Excellent writing ability to develop persuasive messaging, propositions, and sales material.
- Commercial judgement and understanding of product marketing's contribution to pipeline, conversion, and revenue.
- Confidence working across Product, Sales, and Marketing, challenging assumptions and building agreement.
- Ability to prioritize and follow through in a small, ambitious team.
- Experience with enterprise and self-serve or product-led routes to market.
- Experience with category positioning or category creation.
- Experience in telecommunications, retail, gaming, or financial services sectors.
- Practical use of AI tools for research, analysis, and content development, with sound judgment and quality control.
Skills
- Product Marketing
- Positioning
- Messaging
- Go-to-Market Strategy
- AI
- Data Analytics
- Customer Understanding
- Market Insight
- Commercial Strategy
- Sales Enablement
- Competitive Intelligence
- Content Development
- Writing
- Research
- Communication
Location
- London
- Remote
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Flexible working
- Private medical insurance
- Free breakfast daily (when in the office)
- 26 days holiday (increasing with service)
- Pension scheme
- Income Protection with Employee Assistance Programme
- Life Assurance
- Higher than statutory maternity/paternity benefits
- Work socials
- Wellbeing programme
- Cycle to work scheme
- Training opportunities
About the Company
- Intent HQ redefines customer understanding for the agentic era, enabling enterprises to influence customer decisions at the moments that determine growth, loyalty, and competitive advantage.
- As the Human-to-AI Context Company, we offer groundbreaking AI technology that creates the missing context of human behaviour and individuality, transforming data into confident decisions that reflect how people actually act in the real world.
- We enable brands to Act With Intent.
- Trusted by global enterprises, Intent HQ manages 325M+ profiles and processes 250B events daily.
- Awarded AI Business of the Year (National AI Awards 2025), Analytics Company of the Year (British Data Awards 2025), and winner of Best AI Ethics & Diversity Strategy (AI World Series Awards 2025).
- A proven partner for leaders seeking measurable growth, faster decision velocity, and responsible AI-driven advantage.
- Work on cutting-edge technology at the intersection of AI and data analytics.
- Advance your career in a fast-paced, innovative industry.
- Growing business with a flat structure, promoting visibility and impact.
- Collaborative, innovative, and sociable culture oriented towards performance and competitive advantage.
- Flexibility and a family-friendly approach with a focus on personal development.
- High expectations and pride in cultural standards.
Equal Opportunity
- Intent HQ is an equal opportunities employer with an ethos of commitment to promoting and practicing diversity, equality and inclusion at work.
- Different perspectives, ideas and experiences are valued and respected, with fair and equal opportunities provided for all.
- Recognised for diversity and inclusion efforts, winning two consecutive Women in Tech UK Awards, under the Best Tech Employer (51-149 Employees)’ category & being shortlisted for the Best Employer for Parental Support award.
- Nominated again for Best Tech Employer in 2024, with an in-house recruiter shortlisted for Best In house Recruiter award.
- An in-house recruiter was a judge for the Women in Tech awards in 2026 to further support for women in the tech sector.