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About the Role

The Brand Manager is a highly seasoned position responsible for brand strategy, brand management, and innovation. This role involves making recommendations to drive and redirect the business.

Responsibilities

Business planning, LRP strategy ownership, P&L accountability: Works with the Marketing Director and Senior Brand Manager in the creation of the long-range plan and development and execution of the annual operating plan (AOP) targets for the assigned portfolio. Establishes business objectives, strategies, and tactics to attain AOP. Achieves volume, net sales & gross margin targets. Works with Financial Planning & Analysis (FP&A) for monitoring and updating P&L forecasts.
Innovation: Leads future growth by identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case. Works collaboratively across a large team to ensure strategies are understood and plans are executed to achieve long range plans and strategies.
Brand Equity Management: Manages brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create annual consumer media, promotion and public relations plans.
Supply Chain Partnership: Supports operations, logistics, forecasting, and purchasing departments to management of finished goods and supply inventories. Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs.
Customer/Channel Development: Works closely with national category sales manager (NCSM) and direct sales force to deliver sales growth for the brand, including promotion timing, supply chain coordination, and protecting distribution. Supports Retail Sales customer engagement by participating in customer sales calls to accomplish sales initiatives, developing sales presentations or content, assisting in addressing customer category/brand opportunities and challenges. Develops trade strategy and national trade budget with NCSM counterpart. Monitors marketplace dynamics and implements corrective action when and where necessary.
Execution: Manages the day-to-day execution of the business including but not limited to, item setup, licensing, packaging projects, new item development, project management, Integrated Business Planning (IBP), S&OE, etc.

Requirements

Bachelor’s degree
3-6 years of Retail experience, including cross-functional experience, such as retail sales and marketing
Pattern of initiative and success
Proven problem-solving and decision-making skills
Ability to work effectively in a team environment on a variety of complex projects
Strong analytical and time management skills
Highly developed interpersonal and organizational skills
Well-developed written and verbal communication skills
Demonstrated creative thinking skills
Demonstrated aptitude and effectiveness in budget and financial management
Applicants must not now, or at any time in the future, require sponsorship for a work visa
Applicants must be authorized to work in the United States for any employer

Skills

Brand strategy
Brand management
Innovation
Business planning
LRP strategy
P&L accountability
Annual operating plan (AOP) development and execution
Consumer trend analysis
Market needs assessment
Business case development
Brand equity management
Consumer engagement strategies
Media planning
Promotion planning
Public relations planning
Supply chain management
Inventory management
Forecasting
Purchasing
Cross-functional team leadership
Customer engagement
Sales presentation development
Trade strategy development
National trade budget management
Marketplace dynamics monitoring
Item setup
Licensing
Packaging project management
New item development
Project management
Integrated Business Planning (IBP)
Sales and Operations Execution (S&OE)

Location

Corporate Office Austin, MN
Willmar, MN

Work Type

Full-time

Experience Level

Brand Manager I/II
3-6 years of Retail experience

Education Level

Bachelor’s degree
MBA (Preferred)

Salary/Compensations

$104,675 – $156,175 per year

Benefits

Comprehensive medical coverage
Comprehensive dental coverage
Comprehensive vision coverage
Discretionary annual merit increases
401(k) with employer match
Stock purchase plan
Paid time off
Free two-year community/technical college tuition for children of employees

About the Company

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide.
Brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands.
The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats.
Recognized as one of the best companies to work for by U.S. News & World Report.
Named one of America’s most responsible companies by Newsweek.
Recognized by TIME magazine as one of the World’s Best Companies.
Received numerous other awards and accolades for its corporate responsibility and community service efforts.

Equal Opportunity

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.