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About the Role
GWI is seeking an extraordinary Senior Data Journalist to join their PR & Comms team in London. This role is pivotal in interrogating GWI data and transforming it into impactful narratives that showcase the value of GWI’s solutions and position the company at the forefront of AI-powered insights.
Responsibilities
- Support proactive pitches and media enquiries with data points to strengthen the story and build trust with media partners.
- Partner with the Marketing and PR team to deliver narrative and unique viewpoints for events through relevant formats and channels.
- Collaborate with Head of Comms to lead on the development and upkeep of industry-wide data story tracking and wider press narrative trends, themes, and forward features.
- Partner with Marketing, GWI leaders, and Insights team to identify strategic thought-leadership themes and bring them to life through compelling data stories.
- Partner with the Marketing team to support ABM and demand gen efforts for high-value prospects by transforming GWI data into bespoke insights that drive engagement and accelerate pipeline through tailored content.
- Build bespoke data stories for high-value accounts, enabling Marketing and Revenue teams to deliver personalized campaigns and outreach that resonate with target prospects.
- Deliver outputs including presentations, white papers, reports, podcasts, interviews, op-eds, and joint deliverables with clients or partners.
- Ensure all thought leadership demonstrates ROI for target audiences by connecting directly to their workflows and jobs-to-be-done.
- Represent GWI on global stages—at conferences, client events, panels, and round tables—as a confident and credible spokesperson.
- Act as an ambassador within GWI and occasionally as a spokesperson for press, championing the narratives taken to market.
Requirements
- Expert analysis and storytelling skills, with the ability to turn data into insights that directly address media enquiries and client challenges.
- Adaptability to engage diverse audiences—from research specialists to commercial leaders—always bringing the room with you.
- Experience in PR strategy and media/journalist relations.
- Strong presentation and writing skills, with the confidence to deliver hour-long sessions, co-present, and field challenging questions on the spot.
- Deep experience with quantitative research methods and mastery of GWI’s data and software.
- Solid understanding of GWI’s competitive landscape and future as the human intelligence for the AI era.
- Proven ability to work independently, managing the end-to-end process of thought leadership creation.
- Willingness to learn.
- Think big (to make an impact).
- Ask why (to find a better way).
- Show respect (to everyone, at every level, all the time).
Skills
- Data analysis
- Storytelling
- PR strategy
- Media relations
- Journalist relations
- Presentation skills
- Writing skills
- Quantitative research methods
- GWI data and software mastery
- Understanding of competitive landscape
- Thought leadership creation
Location
- London
Work Type
- Hybrid
- Permanent
Experience Level
- Senior
About the Company
- GWI is a fast-scaling company with ambitions to define an emerging category.
- GWI's data reflects global realities.
- GWI is a data company and a workplace.
- GWI is committed to building a workforce as diverse and inclusive as the insights it delivers.
- GWI is a Disability Confident employer.
- GWI offers a place to contribute meaningfully, grow professionally, and belong fully.
Equal Opportunity
- As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
- We actively encourage applications from underrepresented and marginalised communities.