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About the Role
GWI is seeking a Director of Marketing Operations to lead the Marketing Ops team in London. This role is crucial for enhancing the efficiency and performance of the Growth Marketing team, acting as a growth engine rather than a service function. The position offers significant influence within the Marketing Leadership team, with expectations to drive initiatives impacting pipeline and revenue.
Responsibilities
- Lead and mentor two direct reports, owning the prioritization and delivery of the Mops roadmap.
- Manage the marketing tech stack, including assessment, budget, vendor relations, and rationalization.
- Oversee the lead and account lifecycle, including scoring and surfacing actionable intent signals to Sales.
- Ensure data governance and quality across all marketing tools, collaborating with RevOps for seamless data syncing.
- Define and govern campaign infrastructure and attribution reporting, establishing a clear source of truth for performance.
- Collaborate with global marketing, revenue, product, and RevOps teams to enhance GTM operations.
- Advise Marketing & Revenue leadership on GTM efficiency, investment trade-offs, and operating model improvements.
- Identify and implement automations to reduce manual work and improve conversion rates.
Requirements
- Comfort managing a modern marketing tech stack with deep expertise in Hubspot, Salesforce, and Clay.
- Ability to connect marketing tools within a broader stack including Claude, Intercom, Qualified, GA, paid media channels, SEO/GEO tooling.
- Technical leadership experience with demonstrable use of AI for meaningful outcomes.
- Continuous improvement mindset with proactive assessment and implementation of process enhancements.
- Strong sense of ownership, ability to connect dots across departments, foster collaboration, and communicate impact.
Skills
- Hubspot
- Salesforce
- Clay
- Claude
- Intercom
- Qualified
- Google Analytics
- Paid Media
- SEO
- GEO Tooling
- AI
- Data Governance
- Marketing Automation
- Attribution Reporting
- Vendor Management
Location
- London
Work Type
- Permanent
- Hybrid
Experience Level
- Director
About the Company
- GWI is a data company seeking extraordinary people who thrive on making an extraordinary impact.
- Diversity is fundamental to GWI's identity as a data company and workplace.
- GWI strives to build a workforce as diverse and inclusive as the insights it delivers.
- GWI is a Disability Confident employer committed to making adjustments throughout the hiring process.
- GWI actively encourages applications from underrepresented and marginalised communities.
- At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
Equal Opportunity
- As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
- We actively encourage applications from underrepresented and marginalised communities.