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About the Role
Wonderskin is seeking a Product Marketing Manager to own the story behind each product, translating market insights into compelling positioning and clear communication across all consumer touchpoints.
Responsibilities
- Conduct competitor and market analysis, including ongoing competitive tracking across beauty and skincare.
- Produce regular competitor and category reports with actionable recommendations.
- Identify white space, emerging trends, and threats.
- Monitor retailer and marketplace performance to understand competitive positioning.
- Synthesize customer reviews, social listening, surveys, and community feedback into actionable insights.
- Build and maintain a clear understanding of core audiences, their needs, and language.
- Commission or run lightweight research to validate positioning.
- Develop positioning, key messages, and proof points for products and ranges in collaboration with brand, product, and marketing teams.
- Shape product narrative, defining what a product is, who it's for, why it's different, and why consumers should believe in it.
- Create and maintain messaging frameworks, product claims guidance, and a single source of truth for product information.
- Ensure all product messaging is customer-first, on-brand, and aligned with brand voice.
- Help build new product launch briefs for the creative team, coordinating cross-functional teams for project delivery.
- Oversee the packaging process to ensure it is consumer-centric and conveys correct messaging.
- Contribute to go-to-market and planning for new launches and relaunches.
- Prepare retailer-facing and internal launch materials, including sell-in decks, product one-pagers, and training content.
- Partner with the innovation team on the pipeline, providing input on consumer need, competitive gaps, and commercial potential.
- Contribute to range strategy, pricing, packaging perspectives, and hero-product prioritization.
- Recommend product refreshes, repositioning, or retirements based on performance and market shifts.
- Equip copy and creative teams with briefs and information for consistent product storytelling.
- Brief creative, copy, and content teams with clear, insight-led direction for new product launches.
- Support the education team in training customer service, retail partners, and sales teams on product knowledge and key messages.
- Work with Regulatory, Legal, and Compliance teams to ensure claims are substantiated.
- Track messaging and launch performance across channels and feed learnings back into strategy.
- Report on product, competitor, and campaign performance to Brand and senior leadership.
Requirements
- 6+ years in product marketing or category marketing, ideally in beauty, skincare, or personal care.
- Proven experience launching products and building positioning or messaging frameworks that deliver commercial success.
- Strong analytical skills, comfortable turning data and research into clear recommendations.
- Excellent writer capable of making complex product benefits simple and desirable.
- Skilled at working across teams and influencing without direct authority.
- Highly organized, able to manage multiple launches and deadlines simultaneously.
Skills
- Product marketing
- Category marketing
- Market analysis
- Competitive analysis
- Consumer insight
- Product positioning
- Messaging frameworks
- Product launches
- Go-to-market strategy
- Retailer communication
- DTC marketing
- Social listening
- Review analysis
- Competitive intelligence
- Beauty claims
- Regulatory compliance
- Consumer research
- Data analysis
- Cross-functional collaboration
- Project management
Location
- Remote
- Hybrid
- Onsite
Work Type
- Full-time
Experience Level
- 6+ years
About the Company
- Wonderskin is a fast-growing beauty brand redefining long-wear makeup through innovation, performance, and a “lifeproof” philosophy.
- Best known for proprietary Wonder Blading technology and cutting-edge formulas, Wonderskin makes products built to keep up with real life: bold colour, lasting wear, and confidence that doesn’t fade.
Equal Opportunity
- Wonderskin is committed to building a team that reflects the diversity of the world we live in.
- We welcome applications from people of all backgrounds, identities, and experiences, regardless of age, gender, ethnicity, religion, disability, sexual orientation, or family status.
- We believe diverse perspectives make us a stronger, more creative team, and we are committed to creating an environment where everyone feels valued and can do their best work.
- Don't meet every single requirement? That's okay, we didn't write this list expecting to find a perfect match. If you are excited about this role and can tick most of the boxes, we would love to hear from you.
- We hire for potential, attitude, and passion just as much as experience, so if Wonderskin feels like your kind of place, take the leap and apply.