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About the Role
As the Area Sales Manager for the UK, you will be the primary commercial contact for distributors and prospects, responsible for strengthening existing partnerships, opening new markets, and positioning our client as the preferred partner for professional laundry solutions. This role is ideal for a commercially astute, relationship-driven seller experienced in channel sales and territory management.
Responsibilities
- Develop and deliver a UK regional sales plan aligned with commercial strategy, sales targets, and growth objectives.
- Manage and grow relationships with existing distributors and key accounts across the region.
- Identify and convert new business opportunities with distributors, strategic accounts, laundromat investors, commercial laundries, hospitality, healthcare, and facility management.
- Build trusted relationships with decision-makers at distributor, investor, and end-customer levels.
- Support distributor growth through joint customer visits, sales training, product knowledge, project support, and market development.
- Organize and host distributor and customer visits to the client's manufacturing facilities.
- Promote the full product portfolio, including new launches, innovations, and strategic brands.
- Track market developments, competitor activity, pricing trends, and customer needs, translating insights into commercial actions.
- Maintain accurate forecasts, pipelines, visit reports, and account development plans in Salesforce.
- Negotiate commercial terms within company guidelines, protecting pricing, margin, and profitability.
- Collaborate with Product Management, Marketing, Customer Service, Finance, Pre-Sales, and Operations to support campaigns, trade shows, and distributor events.
- Contribute to annual budget planning, sales reviews, and regional business reviews.
Requirements
- Minimum of 5 years in B2B sales, business development, or account management.
- Proven distribution or channel sales experience working with distributors, dealers, or channel partners.
- Demonstrated success in growing existing accounts and winning new business from prospecting to close.
- Strong understanding of consultative, project-based selling, and long-term account development.
- Proficiency with CRM systems, sales forecasting, pipeline management, and structured account planning.
- Good knowledge of regional market dynamics across the UK.
- Excellent negotiation, influencing, and presentation skills.
- Ability to engage effectively at all organizational levels.
- Self-motivated and well-organized, capable of independently managing a region and balancing multiple priorities.
- Fluent English.
- Based in the UK with easy access to a major airport.
- Willingness to travel frequently across the region and occasionally internationally.
Skills
- B2B Sales
- Business Development
- Account Management
- Distribution Sales
- Channel Sales
- Consultative Selling
- Project-Based Selling
- Account Planning
- CRM Systems
- Sales Forecasting
- Pipeline Management
- Negotiation
- Influencing
- Presentation Skills
- Market Analysis
- Relationship Building
Location
- UK
Work Type
- Home-based
- Full-time
Experience Level
- 5+ years B2B sales experience
Education Level
- Degree in Business, Sales, Marketing, Engineering, or related field (or equivalent commercial experience)
Salary/Compensations
- Competitive salary
Benefits
- Competitive benefits package
- Backing of a global market leader
- Steady pipeline of product innovation
- Genuine ownership of a UK region
- Freedom to build own plan and partnerships
- Home-based working
- Support from a wider international business
- Support from specialist internal teams
- Varied travel opportunities
About the Company
- Global manufacturer of professional laundry equipment.
- Trusted by laundromat investors, commercial laundries, and on-premise laundry operations in hospitality, healthcare, and facility management.
- Possesses a broad portfolio of established brands and a strong international distribution network.
- Works closely with distributor partners to deliver reliable, efficient laundry solutions worldwide.