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About the Role
This role is responsible for driving product marketing strategies for the wholesale and institutional segment in Japan to achieve business growth. It is part of the Asset Management Marketing & Client Experience team and supports Wholesale and Institutional Marketing, while also working across the spectrum of propositions and products in the HSBC Asset Management business.
Responsibilities
- Undertake planning, development, and management of all product marketing strategies aimed at driving fund inflow from new and existing clients in Japan.
- Work closely with the wholesale and institutional sales team to understand and fulfill the needs of investment trust institutional investor, distributor, and individual investor audiences, and deliver marketing content, materials, and activities to meet client needs.
- Develop and deliver online and offline client communications in a highly regulated environment through innovative thinking.
- Support campaigns utilizing traditional media, social and digital media, website, events, partnerships, collaterals, etc., to raise the profile of HSBC AM amongst retail clients.
- Maintain a strong understanding of the market by tracking and analyzing competitors’ activities and industry trends to enrich HSBC AM’s product marketing proposition.
- Establish collaborative relationships with internal stakeholders including Investment, Compliance, Global and Regional Product Marketing, Marketing Delivery, and Product Development to ensure smooth and timely delivery of marketing content and materials.
- Partner with the Client Reporting team in the provision of commentary for different types of regular and ad-hoc reports.
- Manage external vendors such as creative agencies and production houses.
- Ensure Global Standards, core processes, and procedures are followed and monitored, and global and local compliance and audit requirements are fully met.
- Manage processes to ensure marketing activities are delivered accurately and in a timely fashion.
Requirements
- University graduate.
- At least 5 years of marketing experience in a financial institution, preferably an asset management company with a strong presence in the retail investment trust market.
- Credible experience delivering product marketing materials and content.
- Strong understanding of local regulations, client profiles, and competitive landscape.
- In-depth knowledge of financial terminology and understanding of asset management concepts and industry.
- Excellent communication skills.
- Native-level Japanese language proficiency and business-level English language proficiency.
- Good interpersonal skills.
- Ability to work with teams of different backgrounds.
- Strong project management skills - deadline and detail-oriented.
- Excellent PowerPoint, Excel, and Word skills.
- Experience in digital communications such as website and electronic direct mail is a plus.
Skills
- Product marketing strategies
- Marketing content development
- Client communications
- Campaign support
- Market analysis
- Competitor analysis
- Industry trend analysis
- Stakeholder management
- Vendor management
- Project management
- Digital communications
- PowerPoint
- Excel
- Word
Location
- Tokyo
Work Type
- Full-time
Experience Level
- At least 5 years
Education Level
- University graduate
About the Company
- HSBC Asset Management business