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About the Role
This role owns the Repeat Contribution Margin for the UK, encompassing repeat revenue and the variable cost to serve across Hims and Hers brands in weight-loss, hair, sexual health, and TRT. You will manage the monetisation portfolio, own churn and save economics, oversee the post-purchase journey, lead a retention team, and influence central functions without direct management. The goal is to transform healthcare delivery globally by improving patient retention and profitability.
Responsibilities
- Own Repeat Contribution Margin for the UK, including repeat revenue and variable costs.
- Manage the monetisation portfolio, including expansion and margin-protection levers.
- Own churn and save economics, focusing on cancellation saves, reactivation, and win-back.
- Oversee the entire post-purchase patient journey from activation to lifetime value.
- Lead a condition-level retention team of four, focusing on hiring and development.
- Direct central and shared functions (CRM, Patient Support, Clinical Ops, etc.) without direct line management.
- Surface, prioritize, and win product roadmap opportunities based on retention needs.
- Deliver a trusted Repeat Contribution Margin baseline, phased cost attribution, monetisation levers, and a tested save program within the first six months.
Requirements
- 10-12 years of experience across D2C brands with P&L ownership and commercial target accountability.
- Proven ownership of a repeat-revenue or contribution-margin number in a subscription or repeat-purchase consumer business.
- Experience building a monetisation portfolio, including pricing, packaging, upsell/cross-sell, plan structures, and loyalty programs.
- Commercial and analytical rigor on the cost side, with a strong understanding of contribution margin and incrementality.
- Experience delivering through functions not directly managed, using influence and evidence.
- Experience leading and building small senior teams, including hiring and delegation.
- Ability to operate at pace in ambiguity and provide strategic direction.
- Experience in healthcare or another regulated, trust-based consumer category is a plus.
- Experience across more than one market is a plus.
Skills
- P&L Management
- Commercial Strategy
- Retention Marketing
- Monetisation Strategy
- Churn Reduction
- Cost Management
- Influence without Authority
- Team Leadership
- Strategic Planning
- Analytical Rigor
- Pricing and Packaging
- Upsell/Cross-sell Strategy
Location
- UK
Work Type
- Full-time
Experience Level
- 10-12 years
About the Company
- The world's leading consumer healthcare platform, supporting millions of patients globally.
- Driven by the belief that good health should last a lifetime.
- Aims to deliver personalized, high-quality, and empathetic care.
- Part of Hims & Hers, enabling global reach and ambition.
- Operates in an ambitious, smart, fast-moving, and positive sum environment focused on transforming healthcare delivery.
Equal Opportunity
- Values individuals from all backgrounds, experiences, and perspectives.
- Embraces the unique qualities each person brings.
- Uses AI-assisted tools to support recruitment, but all hiring decisions are made by people.
- Every application is reviewed by a member of the recruitment team.