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About the Role
As the Digital Growth & Content Lead, you will own the end-to-end digital ecosystem for the Automotive & Data (A&D) business unit. You will act as a strategic doer, responsible for setting the digital and content agenda and executing it to translate technical innovations into market-leading authority and measurable commercial impact. Your mission is to drive the "why" behind our digital presence, shaping brand narrative while optimising channels and content to drive pipeline and audience scale.
Responsibilities
- Lead the strategic development and implementation of the A&D digital ecosystem, including website, CRM, and social channels to maximise reach and conversion.
- Drive direct growth strategies across LinkedIn and other professional channels, leveraging content to expand our influence within the automotive sector.
- Shape and execute global newsletters and database growth strategies, focusing on high-value lead acquisition and retention.
- Identify and implement emerging digital marketing technologies and AI-driven workflows to increase operational efficiency and content performance.
- Own the content roadmap, ensuring all messaging aligns with Arrive’s global brand vision while specifically addressing A&D’s products and complex technical audience.
- Hands-on creation and production of high-impact newsletters, media, whitepapers, case studies, and thought-leadership pieces.
- Govern and apply the visual and verbal identity of the business unit, ensuring absolute consistency across all external media, video, and event assets.
- Optimise the lead-to-opportunity funnel, ensuring digital activities contribute directly to both net-new qualified inbound sales pipeline and cross-sell/upsell opportunities.
- Own digital lifecycle initiatives aimed at existing customers, utilising targeted content and channel strategies to keep them highly engaged, maximise lifetime value, and build lasting brand loyalty.
- Own the reporting suite for digital performance, translating complex metrics into actionable insights for the Senior Leadership Team.
Requirements
- Proven experience leading digital growth and executing content strategy and creation within the B2B tech, automotive, or SaaS sectors.
- Proven track record of managing and optimising full-stack marketing ecosystems (HubSpot or Salesforce CRM/CMS proficiency is essential).
- Expertise in SEO, data analytics, and performance marketing, with the ability to link digital activity to commercial revenue.
- Strong leadership skills with experience managing external agencies, vendors and cross-functional internal stakeholders.
- Strategic thinker capable of balancing brand-led authority with commercial growth targets.
Skills
- Digital Growth
- Content Strategy
- Content Creation
- B2B Tech Marketing
- Automotive Marketing
- SaaS Marketing
- Marketing Ecosystem Management
- HubSpot CRM
- Salesforce CRM
- CMS
- SEO
- Data Analytics
- Performance Marketing
- Leadership
- Agency Management
- Vendor Management
- Cross-functional Stakeholder Management
- Strategic Thinking
- Brand Authority
- Commercial Growth
About the Company
- Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform.
- Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide.
- Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space.
- It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone.
- Travel is more than a journey, it’s how you Arrive.