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About the Role
Help more people discover CFA Institute's expertise, learning and services through search engines and AI-powered discovery experiences. As SEO Specialist, you will deliver hands-on technical, content and performance optimisation across CFA Institute's enterprise web properties. You will use search and website data to identify opportunities, diagnose issues and recommend practical improvements. Working with cross-functional and agency partners, you will implement agreed SEO and AI discovery priorities, measure their impact and help embed effective practices across the content and website lifecycle.
Responsibilities
- Implement on-page SEO and AI discovery improvements, including metadata, internal linking, keyword targeting, page structure, content optimisation and extractable content formats.
- Diagnose technical SEO issues affecting crawlability, indexability, site health, Core Web Vitals, canonicals, redirects and structured data; define required fixes and validate implementation with Product and Technology partners.
- Conduct keyword research, search-intent analysis, competitor review and content-gap analysis to identify evidence-based opportunities across priority audiences, products, services and content.
- Create SEO and AI discovery content briefs, working with subject-matter experts and content creators to develop accurate, useful and optimised content, including appropriate review of AI-assisted outputs before publication.
- Monitor organic search performance, AI visibility and referral traffic, rankings, customer behaviour and conversions using enterprise search, analytics and reporting tools.
- Produce regular reporting, audits, insights and actionable recommendations, and assess the impact of implemented changes to guide further optimisation.
- Provide SEO and AI discovery input into website enhancements, campaigns, product launches and content initiatives, ensuring agreed best practices are reflected from planning through implementation and measurement.
- Support website migrations and significant releases through audits, redirect mapping, launch assurance and post-release validation, escalating material risks promptly.
- Deliver structured experiments and proof-of-concept activity to evaluate optimisation opportunities and emerging search and AI discovery practices.
- Support international SEO and market-specific delivery, coordinate day-to-day agency activity against agreed priorities and quality standards, and contribute to practical guidance, documentation and knowledge sharing.
Requirements
- Bachelor's degree in marketing, digital, communications, analytics or a related field, or an equivalent combination of education and professional experience.
- Four or more years of hands-on experience in SEO, covering technical SEO, on-page optimisation, content optimisation and performance analysis.
- Strong working knowledge of crawlability, indexability, schema markup, structured data, internal linking, Core Web Vitals, XML sitemaps, redirects and international SEO principles.
- Practical understanding of AI-powered search and generative engine optimisation, including AI retrieval, citation, entity optimisation and content structures that support answer generation.
- Experience conducting keyword, search-intent, competitor and content-gap analysis and converting findings into practical recommendations.
- Experience creating SEO briefs and working with subject-matter experts, content creators, developers and other stakeholders to deliver improvements.
- Proficiency with tools such as Google Search Console, Semrush, Screaming Frog and Adobe Analytics or comparable platforms, alongside experience using an enterprise content management system.
- Strong analytical, writing and communication skills, with the ability to manage multiple priorities, maintain attention to detail and deliver high-quality work in a global, cross-functional environment.
Skills
- Technical SEO
- On-page optimisation
- Content optimisation
- Performance analysis
- Crawlability
- Indexability
- Schema markup
- Structured data
- Internal linking
- Core Web Vitals
- XML sitemaps
- Redirects
- International SEO
- AI-powered search optimisation
- Generative engine optimisation
- AI retrieval
- Citation
- Entity optimisation
- Keyword research
- Search-intent analysis
- Competitor analysis
- Content-gap analysis
- SEO content briefs
- Google Search Console
- Semrush
- Screaming Frog
- Adobe Analytics
- Enterprise content management system
- Analytical skills
- Writing skills
- Communication skills
- Project management
- Attention to detail
Experience Level
- Four or more years of hands-on experience in SEO
Education Level
- Bachelor's degree in marketing, digital, communications, analytics or a related field, or an equivalent combination of education and professional experience.
Benefits
- Health coverage
- Generous time off
- Competitive retirement plans
- Flexible work options
- Wellbeing and development programs
About the Company
- CFA Institute is the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets. Join a global organization committed to putting investors first.
Equal Opportunity
- We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.