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About the Role
As the Senior Manager, International Brand Marketing, you will shape the future of a portfolio of iconic brands across EMEA and APAC. You will identify growth opportunities, transform global strategies into regional plans, and drive innovation to strengthen market share and profitability. You will collaborate with cross-functional teams, lead and develop a team of four direct reports, and inspire high performance.
Responsibilities
- Own delivery of regional Net Sales, market share and profitability objectives across the Writing portfolio.
- Lead strategic engagement with global brand teams to influence and align regional priorities.
- Own regional Writing brands positioning, architecture and portfolio strategy.
- Lead regional assortment, pricing and complexity management strategy.
- Lead regional innovation strategy and input into the IGM process.
- Identify and develop growth opportunities across innovation, channels, customers and portfolio expansion.
- Develop and execute annual and 3-year regional Writing growth strategies.
- Allocate investment and resources across brands, markets and growth priorities.
- Drive alignment across global, regional and local strategies and priorities.
- Translate consumer, customer and market insights into actionable growth recommendations.
- Monitor performance and drive action against key Writing business KPIs.
- Own channel-portfolio strategy execution and DSMP priorities.
- Lead commercialisation strategies to win across omnichannel retail environments.
- Lead, develop and build a high-performing team.
Requirements
- Demonstrated progressive experience in brand, category or commercial marketing, ideally within a complex multi-brand and multi-market consumer business.
- Strong commercial and financial acumen, with proven experience managing portfolio choices, pricing, investment decisions and P&L performance to deliver profitable growth.
- Demonstrated success commercialising innovation and brand initiatives across diverse markets and channels in partnership with Sales and cross-functional teams.
- Proven people leadership, with the ability to set direction, develop talent and build accountable, high-performing teams.
- Willing to travel internationally.
- Proven ability to influence senior stakeholders and drive alignment across global, regional and local teams within a complex matrix organisation.
- Experience leading omnichannel growth across physical retail, e-commerce and relevant specialist or professional channels.
- Demonstrated ability to turn consumer, shopper, customer and category insights into clear commercial actions.
- Ability to simplify complex information, make clear choices and operate effectively in a matrix organisation.
Location
- London
- Manchester
- Cheadle
Work Type
- Permanent
- Hybrid
Experience Level
- Senior Manager
Benefits
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
- Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
- Employee Referral Program – an opportunity to get a bonus
- Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
- Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
- Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
- Access to Employee Resource Groups that foster an inclusive culture
About the Company
- Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership