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About the Role

We are looking for an experienced, UK-based Senior Digital Marketing Manager ready to step into a Head of Marketing role. You will set the marketing strategy, lead our team, and own the growth of our online pharmacy and healthcare e-commerce brands.

Responsibilities

Set the marketing strategy and direction in line with market trends, competitors and business goals.
Lead, guide and develop the marketing team, set clear priorities and KPIs, and turn strategy into action.
Full ownership of our Shopify e-commerce stores, including product launches, app integrations (Klaviyo, Gorgias, etc.) and landing page optimisation.
Lead the strategy and execution of Meta (Facebook/Instagram) and Google Ads, managing significant budgets to scale growth while improving CAC and ROAS.
Ensure all campaigns comply with UK healthcare and online pharmacy advertising rules (ASA, MHRA) and with Meta and Google pharmacy ad policies.
Design and automate advanced email/SMS flows (Welcome, Abandoned Cart, Win-back) using Klaviyo, in line with UK GDPR and consent requirements.
Produce high-converting, native-level English copy for ads, product descriptions and email campaigns, ensuring healthcare claims are accurate and compliant.
Use GA4 and Shopify Analytics to provide weekly performance reports, identifying bottlenecks in the customer journey.
Report directly to the CEO with clear plans and results.
Manage external freelancers (designers/video editors) to ensure brand consistency and high-quality creative output.

Requirements

Proven experience as a Senior Digital Marketing Manager or similar, leading and managing a marketing team, and ready to step up into a Head of Marketing role.
Strong strategic thinker who understands the market, spots opportunities and turns them into clear plans for the team.
Minimum of 4 years of hands-on experience specifically within the Shopify ecosystem.
Demonstrated success in scaling an e-commerce brand, with measurable results.
Hands-on management of Meta and Google Ads budgets.
Hands-on experience building Klaviyo flows.
Deep understanding of SEO, PPC and GA4.
Native-level fluency in English, essential for high-level communication and copywriting.
Experience marketing healthcare or online pharmacy products is a strong advantage.
Bachelor’s degree required.
Based in the UK and able to work onsite at our Hammersmith, London office.
Must have the right to work in the UK.
Able to join immediately preferably.
This role offers a clear path to Head of Marketing for the right candidate.

Skills

Shopify
Klaviyo
Gorgias
Meta Ads
Google Ads
Email Marketing
SMS Marketing
Content Marketing
Copywriting
GA4
Shopify Analytics
SEO
PPC

Location

Hammersmith, London, UK
UK

Work Type

Onsite
Flexible work arrangements

Experience Level

Senior
Head of Marketing

Education Level

Bachelor’s degree

About the Company

Sibie Ltd is a healthcare group.
We are an innovative company rapidly expanding our services to all of the UK, Europe, the USA, and the Gulf region.
We are a preferred partner for several leading healthcare organisations due to the high quality of our products and services.
As a global organisation operating across Europe, the US, the UK, and the UAE, we support flexible work arrangements across our premises.

Equal Opportunity

We are committed to fostering a workplace built on respect, diversity, and inclusion, where every individual is valued and empowered to thrive.