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About the Role
We're looking for an ambitious Marketing Manager to lead the launch of CHEMFRANCE, a brand-new B2B event dedicated to the chemical and process industries in France. This is a rare opportunity to join a project from day one and play a defining role in building a major new event from the ground up.
Responsibilities
- Develop and deliver the marketing strategy to drive visitor attendance and exhibitor growth.
- Plan and execute integrated marketing campaigns across digital, email, social media, PPC, print and other channels.
- Build partnerships with industry associations, media and key stakeholders across the sector.
- Contribute to the development of the conference programme and event content.
- Work closely with the sales team to support commercial growth and exhibitor success.
- Manage external agencies, suppliers and on-site marketing operations.
- Play an active role in delivering the event on-site and ensuring an exceptional attendee experience.
- Monitor campaign performance, analyse results and identify opportunities for optimisation.
- Represent CHEMFRANCE at industry events and trade shows.
Requirements
- At least 5 years' experience in B2B marketing, ideally within the events industry.
- Excited by the challenge of building and launching ambitious new projects.
- Self-motivated, proactive and comfortable working in a fast-paced, entrepreneurial environment.
- Able to combine strategic thinking with hands-on execution.
- Enjoy building relationships with customers, partners and industry communities.
- Excellent copywriting and communication skills, with experience using marketing automation, CRM and email marketing platforms.
- Native French speaker with fluent English.
- Experience in the industrial or chemical sectors would be an advantage.
- Entrepreneurial mindset, natural curiosity and a results-driven approach.
Skills
- B2B marketing
- Event marketing
- Marketing strategy
- Digital marketing
- Email marketing
- Social media marketing
- PPC
- Print marketing
- Partnership building
- Content strategy
- Sales support
- Agency management
- On-site event execution
- Campaign performance analysis
- CRM platforms
- Marketing automation platforms
Location
- Paris, France
Work Type
- Permanent
- Hybrid working
- Remote working
Experience Level
- 5+ years
Salary/Compensations
- Competitive salary, based on experience
Benefits
- The opportunity to shape and launch a brand-new event with real industry impact.
- A highly visible role where you'll directly influence the strategy and growth of CHEMFRANCE.
- A dynamic, entrepreneurial environment where ideas are encouraged and initiative is rewarded.
- The opportunity to collaborate across an international business with ambitious growth plans.
- Regular travel to Lyon and major industry events, giving you direct exposure to key market players.
- Hybrid working with two days' remote working per week.
About the Company
- Easyfairs is an international business with ambitious growth plans.