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About the Role
Bloom Nutrition is seeking a TikTok Shop Manager to support and shape the brand's presence within the U.S. TikTok Shop ecosystem. This role is crucial for integrating content, community, creators, and product discovery at scale, driving execution alongside leadership.
Responsibilities
- Assist in executing Bloom’s U.S. TikTok Shop strategy with input from leadership, social, creative, agency partners, and TikTok.
- Maintain an active, visible, and consistent presence on TikTok Shop through content flow, creator involvement, and platform opportunities.
- Support major TikTok moments, beta tests, new features, and seasonal initiatives.
- Serve as the day-to-day point of contact for the TikTok Shop agency, ensuring smooth workflow, alignment, and consistent communication.
- Review weekly agency performance updates, identifying trends, opportunities, and areas of improvement and share insights internally with cross-functional partners.
- Collaborate with the agency to support creator outreach, content needs, platform pushes, and product launch programming.
- Help cultivate a broad, engaged creator community across paid, affiliate, and organic participation.
- Coordinate sampling and ongoing communication to ensure creators are excited, informed, and equipped to create.
- Monitor creator activity and community health to ensure a strong pipeline of fresh content and participation.
- Work closely with Creative, Social, Operations, and Marketing teams to ensure alignment on timing, messaging, inventory, and upcoming initiatives.
- Support listing accuracy, product updates, and launch readiness across the channel.
- Help prepare weekly internal updates, recaps, and planning documents.
- Maintain frequent, clear communication with TikTok category managers and platform partners.
- Gather insights, updates, and platform guidance and cascade this information to internal partners and agency teams.
- Support participation in platform programs, trainings, and high-visibility opportunities.
Requirements
- 2–4+ years in influencer/creator marketing.
- Strong understanding of TikTok’s creator landscape, culture, and content trends.
- Experience working with agencies or managing external partners.
- Excellent communication and organizational skills.
- Ability to manage many moving pieces, prioritize, and stay detail oriented.
- Experience with TikTok Shop (brand, marketplace, or agency).
- Background in CPG, health, wellness or beauty.
- Familiarity with product launches, seeding programs, and basic performance analysis.
Skills
- TikTok Shop strategy
- Creator community management
- Content execution
- Agency management
- Performance assessment
- Cross-functional coordination
- Platform relationship management
- Influencer marketing
- TikTok culture and trends
- Communication
- Organization
- Prioritization
- Detail-orientation
- Product launches
- Performance analysis
Location
- Austin, Texas
Work Type
- Onsite Monday-Thursday
Experience Level
- 2-4+ years
Benefits
- Fun and inclusive work environment with a super collaborative team
- Access to Company Insurance (Health, Dental, Vision)
- Company-wide events
- 401(k) plan with company match
- Generous PTO
- Brand new company laptop (Apple)
- Access to all Bloom supplements and swag
About the Company
- Bloom Nutrition is one of the fastest growing wellness brands in the US, founded by wellness influencer and entrepreneur Mari Llewellyn.
- Mission: To help people bloom into their best selves through nutritious and delicious wellness solutions.
- Awards include Forbes 30 Under 30, Target Partner of the Year, LinkedIn Top Start-Ups, EY Entrepreneurs of the Year, Inc. 5000 Company, and NewBeauty 100 Wellness Awards.
Equal Opportunity
- Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.