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About the Role

The Digital Data Analytics Manager will leverage digital data to analyze user behavior, optimize digital experiences and buyflows, and provide actionable insights that align with business objectives to improve the digital user experience and reduce areas of friction. The ideal candidate is a data enthusiast who excels in uncovering trends, identifying optimization opportunities, and crafting insights that guide personalization, content strategy, and performance improvements across web and mobile digital applications.

Responsibilities

Analyze digital user behavior across platforms, including websites, mobile apps, and internal applications, using tools such as Google Analytics, Adobe Analytics, Dynatrace, Quantum Metric and other data platforms.
Provide actionable insights by identifying trends, patterns, and areas of opportunity to enhance the digital experience and improve KPIs, such as engagement, conversion, retention, and satisfaction.
Develop and maintain dashboards and reports to track key performance metrics, delivering clear, concise insights to stakeholders at all levels.
Work closely with UX, product, marketing and development teams to ensure data insights are integrated into decision-making processes and digital product strategies.
Support the personalization team with data segmentation and user behavior analysis to drive targeted and tailored digital experiences.
Partner with customer service and support teams to analyze and enhance digital service journeys, focusing on customer satisfaction and efficiency.
Ensure the accuracy and integrity of data collected through tagging and tracking, working closely with developers to implement and maintain analytics setups.
Maintain compliance with data privacy regulations, ensuring analytics practices align with organizational and legal standards.
Proactively troubleshoot data issues, ensuring consistency and reliability across reports and dashboards.
Stay updated on industry trends, tools, and best practices in digital analytics, applying new techniques to enhance data analysis and insights.
Experiment with emerging analytics tools and methodologies, such as predictive analytics, to identify potential opportunities for innovation.

Requirements

Bachelor’s degree in data science, statistics, marketing, or a related field (Master’s degree preferred).
3+ years of experience in digital data analytics, with a proven ability to analyze and report on web and mobile app performance.
Proficiency in analytics tools such as Google Analytics, Adobe Analytics, Dynatrace, Quantum Metric and Firebase.
Familiarity with data visualization tools like Tableau, Power BI, or Looker is a plus.
Strong understanding of tracking/tagging implementation using Google Tag Manager, Adobe Launch, or similar platforms.
Knowledge of SQL and Python, particularly for data manipulation, querying, and advanced analytics use cases.
Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.
Strong quantitative and analytical skills, with the ability to synthesize data into actionable insights.
Excellent communication and interpersonal skills, with a proven ability to present complex data to non-technical audiences.
Experience managing multiple projects and deadlines in a fast-paced environment.
Familiarity with AI-driven tools and predictive analytics is an advantage.
A pre-employment background check will be conducted.
All candidates must clear a criminal background check.
A credit check and drivers abstract may be required depending on the role.

Skills

Google Analytics
Adobe Analytics
Dynatrace
Quantum Metric
Firebase
Tableau
Power BI
Looker
Google Tag Manager
Adobe Launch
SQL
Python
AI
Predictive Analytics

Location

Toronto, ON

Work Type

Full time
Onsite

Experience Level

3+ years of experience in digital data analytics

Education Level

Bachelor’s degree in data science, statistics, marketing, or a related field
Master’s degree preferred

Benefits

Competitive & flexible health and dental benefits
Pension plan
RRSP
TFSA
Stock matching programs
Up to 50% off Rogers Services
Up to 50% off Blue Jays Tickets
25% off TSC items
20% discount on all wireless accessories sold in Rogers stores
Paid time off for volunteering
Company matching contributions to charities
Self-driven career development programs
Rogers First: priority in applying to internal roles of interest
Employee & family assistance program
Virtual Healthcare
Cognitive Behavioural Therapy (CBT)
Low or no-cost fitness membership

About the Company

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing.
We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work.
We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate.
If you are considering your next step, we have exciting opportunities waiting for you.
Come build a rewarding career at Rogers and be a driving force behind our success story!
Work for an organization committed to environmental protection
Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women.
We all bring something different, and we know what makes us different makes us great.
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.
We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.
Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.
You matter to us!

Equal Opportunity

We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.