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About the Role
The Manager of Social Media for American Express, Japan, will craft and tell the company’s story, enhancing and protecting the brand in a key market. This role drives innovation in how American Express communicates priorities and initiatives across external social channels.
Responsibilities
- Drive growth of American Express’ Japan social media channels aligned to local business priorities and related measurement and analytics; provide insights and connect outcomes to business results.
- Support social media teams across Asia, providing strategic guidance and oversight of market activity to help drive alignment with global and regional priorities, share best practices, and elevate social media execution across the region.
- Work collaboratively with colleagues, including senior leaders, in corporate affairs, brand, product, marketing and acquisition on the development of content for Japan social campaigns and ensure integration within global strategy and narrative.
- Maintain the editorial calendar and will work closely with the paid social, editorial and colleague communications teams to connect internal and external storytelling across the Japan business.
- Oversee community management and social listening across owned organic social channels (Facebook, Instagram, X, LinkedIn, YouTube) and partner closely with American Express social servicing teams; uphold community guidelines and grow and engage these communities by igniting conversation.
- Partner with platforms to bring forward new opportunities and capabilities to position Amex as a leader in social media.
- Support global social media teams, partnering on the creation and execution of enterprise-wide social media campaigns; contribute to enterprise-wide reports as necessary.
- Manage local agency to ensure they are working against the right priorities and remain on brief and on budget.
Requirements
- At least 5 years working in social media and community management roles.
- Demonstrated innovative, social-first storytelling that showcases strong creativity and drives significant organic engagement.
- Excellent written and verbal communication skills in both English and Japanese.
- Ability to write clear, short, story-based copy and create engaging supporting graphic, photo and video assets.
- Experience effectively using social listening tools to build community and deliver valuable insights.
- Issues management experience.
- Experience using photo and video editing tools.
- Familiarity and use of Sprinklr, Brandwatch or other publishing and reporting tools.
- Experience engaging influencers and creators as part of a social content development mix.
- Strong organizational skills, ability to work in a fast paced, highly matrixed environment and knack for balancing multiple projects and priorities.
- Self-motivated team player with proven ability to effectively collaborate with multiple stakeholders.
- Working Experience in global organizations.
Skills
- Social media
- Community management
- Social-first storytelling
- Creativity
- Organic engagement
- Written communication
- Verbal communication
- English
- Japanese
- Copywriting
- Graphic asset creation
- Photo asset creation
- Video asset creation
- Social listening
- Issues management
- Photo editing
- Video editing
- Sprinklr
- Brandwatch
- Publishing tools
- Reporting tools
- Influencer engagement
- Creator engagement
- Organizational skills
- Collaboration
- Stakeholder management
Location
- Japan
Work Type
- Hybrid
- Onsite
- Virtual
Experience Level
- Manager
Benefits
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- American Express has a 175-year history of innovation, shared values, and Leadership Behaviors.
- The company is committed to backing its customers, communities, and colleagues.
- American Express delivers differentiated products and world-class customer service with a strong risk mindset.
- The company upholds its brand promise of trust, security, and service.
- Team Amex offers support for holistic well-being, opportunities for skill development, leadership growth, and career advancement.
- Employee voices and ideas matter, and their work makes an impact in defining the future of American Express.
Equal Opportunity
- Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.