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About the Role
Crimson Education is seeking a Chinese Content Creator & Marketing Specialist to drive growth in the Canadian market. This hybrid role combines marketing creativity with sales execution, focusing on strengthening Crimson’s presence within Chinese communities through bilingual marketing, lead generation, and event coordination.
Responsibilities
- Create original, high-quality content for WeChat articles, e-books, brochures, advertising copy, and case studies.
- Develop sales enablement materials, including presentation decks, program guides, and service brochures.
- Design and develop cross-platform digital marketing collateral for social media ads, organic social content, and digital flyers.
- Develop and localize bilingual marketing assets, including blog posts, brochures, videos, and student success stories.
- Coordinate and support integrated marketing campaigns and outreach initiatives, including education expos and webinars.
- Monitor Canadian education trends and competitor activities to identify content opportunities.
- Track content and campaign performance, analyze metrics, and optimize marketing outcomes.
Requirements
- Bachelor’s degree in Marketing, Communications, Education, Public Relations, or a related field.
- Strong understanding of the Canadian high school education system and the U.S. university admissions process.
- Native Mandarin proficiency and fluent English communication skills, both written and spoken.
- Strong copywriting and content creation skills, with experience writing WeChat articles.
- Proficiency in Google Workspace, Canva, Marketo, and major social media platforms.
- Experience in sales, marketing, or customer service.
- Excellent interpersonal and communication skills.
- Proactive, results-oriented, and accountable with strong attention to detail.
Skills
- Content Creation
- Copywriting
- Sales Enablement
- Digital Marketing
- Content Localization
- Storytelling
- Campaign Management
- Event Coordination
- Market Research
- Performance Tracking
- Graphic Design (preferred)
- Video Editing (preferred)
- B2B/B2C Sales Processes (preferred)
- Public Relations (asset)
- Graphic design tools (plus)
- Video editing tools (plus)
Location
- Canada
Work Type
- Hybrid
Experience Level
- Entry Level
- Mid Level
Education Level
- Bachelor's Degree
Benefits
- Limitless growth and development opportunities
About the Company
- Crimson Education is the world’s leading college admissions consulting firm.
- We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies.
- Crimson students are 7x more likely to get into the Ivy League than their peers.
- We were recently featured on the front page of the Wall Street Journal.
- Join a rapidly growing, hyper-global EdTech startup (named among GVT Top 150 EdTech companies).
- Work with a high-performing, diverse, and ambitious team.
- Engage with innovative technology to re-imagine the education landscape.