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About the Role

The Marketing Measurement & Strategy Lead owns marketing measurement for Microsoft Advertising (MSA) Marketing. This person defines the measurement strategy and framework, puts it into practice across the organization, and looks after it over time. The role sits within the MSA Marketing Strategy, Growth & Operations team and covers Brand, Events, Customer & Partner, and Growth Marketing. This role provides a consistent way to understand marketing's impact on business outcomes for everyone from campaign owners to the leadership team.

Responsibilities

Defines and maintains Marketing's measurement strategy and framework, setting clear success measures for Brand, Events, Customer & Partner, and Growth Marketing.
Builds a tiered KPI structure connecting leadership metrics to functional and campaign metrics for consistent results.
Sets requirements for attribution, incrementality testing, and Media Mix Modeling (MMM), determining the appropriate method for each workstream.
Partners with leaders across Marketing, Marketing Science, Sales, Finance, Product, and Engineering to implement the framework.
Works as a senior individual contributor leading without direct reports, aligning partners on shared measurement goals.
Agrees measurement standards and incrementality assumptions with Finance for trusted marketing results.
Leads adoption of the framework, measurement systems, and standards across a large marketing organization.
Drives large, multi-semester measurement initiatives, tracking milestones and resolving blockers.
Serves as the single point of accountability for all marketing measurement, including KPI definitions, methods, data sources, and governance.
Owns all analytics dashboards reporting marketing KPIs, including coupon and promotional offer performance.
Translates complex measurement findings into clear recommendations for leadership on priorities, optimization, and budget allocation.
Publishes the marketing measurement framework and gets it adopted across key marketing functions within the first 12 months.
Launches the core set of marketing KPI and coupon performance dashboards with consistent definitions.
Agrees the measurement and incrementality approach with Finance for planning and investment decisions.
Evolves the measurement framework as business priorities, channels, and AI-driven measurement capabilities change.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 10+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 12+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
7+ years of hands-on experience in marketing measurement, including designing and implementing attribution models, incrementality testing, and/or Media Mix Modeling (MMM) at scale.
5+ years of experience defining and operationalizing a measurement framework and KPI structure across multiple marketing teams.
7+ years of experience leading change management initiatives, driving adoption of new measurement systems, frameworks, or standards across large, cross-functional marketing organizations.
5+ years of experience owning marketing analytics dashboards and reporting using business intelligence tools such as Power BI, Tableau, or Looker.
Experience measuring promotional and incentive programs, including redemption, incremental revenue, and return on investment.
Demonstrated experience partnering with Finance to align on measurement methods, incrementality assumptions, and marketing investment decisions.
5+ years of experience operating in privacy-first measurement environments.
5+ years of experience working with modern marketing data and AI platforms.
Proven ability to turn complex analysis into clear, executive-ready recommendations and narratives.

Skills

Marketing measurement
Attribution models
Incrementality testing
Media Mix Modeling (MMM)
Measurement framework definition
KPI structure
Change management
Business intelligence tools (Power BI, Tableau, Looker)
Promotional program measurement
Privacy-first measurement
Cookieless measurement approaches
Consent frameworks
Advertising data governance
Marketing data platforms
AI-driven measurement solutions

Experience Level

Education Level

Bachelor's Degree
Master's Degree

Salary/Compensations

USD $130,900 - $251,900 per year (U.S. typical base pay range)
USD $165,600 - $272,300 per year (San Francisco Bay area and New York City metropolitan area base pay range)

Benefits

Eligible for benefits and other compensation

About the Company

Microsoft Advertising creates innovative technology for a conversational, personalized, and agentic era, building globally scaled platforms that ensure performance, trust, and business growth.
Microsoft's mission is to empower every person and every organization on the planet to achieve more.
Employees come together with a growth mindset, innovate to empower others, and collaborate to realize shared goals.
Microsoft's values are respect, integrity, and accountability, creating a culture of inclusion where everyone can thrive.

Equal Opportunity

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
Assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process is available.