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About the Role

The Marketing Manager, Japan is responsible for leading the marketing strategy and execution for Universal Robots and MiR in Japan. This role drives brand visibility, demand generation, pipeline contribution, and sustainable business growth while ensuring alignment with Japan business objectives and growth targets.

Responsibilities

Lead and execute the Japan marketing strategy and annual marketing plan across Universal Robots and MiR.
Drive demand generation programs that contribute to lead generation, pipeline growth, sales engagement, and measurable business outcomes.
Develop integrated campaigns across digital marketing, events, webinars, PR, content, social media, and customer advocacy.
Partner with Japan Sales, APAC Marketing, and Global Marketing to support pipeline progression, lead conversion, and customer engagement.
Own marketing KPIs, performance reporting, budget allocation, and return on marketing investment.
Develop corrective actions and continuously optimize programs when performance is below target.
Localize global campaigns and lead co-marketing with distributors, channel partners, and system integrators.
Manage external agencies and vendors to ensure high-quality execution and measurable results.

Requirements

Bachelor's degree or equivalent experience.
7+ years of B2B marketing experience in industrial automation, robotics, semiconductor, instrumentation, industrial equipment, manufacturing software, or a related technology sector.
Proven experience in demand generation, lead management, pipeline contribution, and measurable business impact.
Strong understanding of KPI management, performance analytics, and marketing effectiveness measurement.
Experience executing integrated programs across events, exhibitions, webinars, digital marketing, SEO/SEM, social media, marketing automation, and online lead generation.
Strong analytical, project management, communication, stakeholder management, and sales-partnership skills.
Ability to operate independently and manage multiple priorities in a dynamic environment.
Fluent Japanese and business-level English communication skills.
Experience with CRM and marketing automation platforms is preferred.
Experience in PR, content development, customer advocacy, and channel marketing is preferred.
Candidates must be local to the position location; relocation is not provided.
This position is not eligible for sponsorship.

Skills

Digital marketing
Events
Webinars
PR
Content
Social media
Customer advocacy
KPI management
Performance analytics
Marketing effectiveness measurement
SEO/SEM
Marketing automation
Online lead generation
Analytical skills
Project management
Communication skills
Stakeholder management
Sales-partnership skills
CRM platforms
Channel marketing

Location

Tokyo

Work Type

Onsite
Domestic business travel may be required

Experience Level

7+ years of B2B marketing experience

Education Level

Bachelor's degree or equivalent experience

Benefits

Robust health and well-being benefit programs
Medical
Defined Contribution plans
Life and disability insurance
Paid vacation & holidays
Tuition assistance programs

About the Company

TERADYNE, where experience meets innovation and driving excellence in every connection.
We are fueled by creativity and diversity of thought and in our workforce.
Our employees are supported to innovate and learn something new every day.
We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.
We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.