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About the Role

Maev is seeking a Chief Growth Officer or Senior Vice President of Growth to own the full marketing engine, spanning performance marketing, brand marketing, and lifecycle. This role reports to the CEO and is accountable for growing the customer base and the DTC business.

Responsibilities

• Own the full-funnel growth vision, roadmap, forecast, and team, integrating paid, owned, earned, and product-led growth initiatives.
• Set and deliver against revenue, acquisition, and retention targets, translating strategy into annual operating plans, forecasts, and budgets.
• Lead the annual marketing planning process in close partnership with Finance.
• Define investment priorities and trade-offs to maximize growth and margin across the funnel.
• Serve as the growth voice on the executive team, providing a clear point of view on market dynamics, competitive positioning, and growth levers.
• Manage an 8-figure growing marketing budget, including budget guardrails, channel mix, testing roadmap, and spend ratio between brand and performance initiatives.
• Oversee channel strategy and execution across all paid channels including Meta, Google, TikTok, Youtube, CTV, and more.
• Define and continuously refine the optimal channel mix to efficiently scale.
• Partner with agencies and expand the in-house team to consistently outperform forecast.
• Own the marketing forecast, allocating budget across channels and initiatives based on expected return.
• Continuously optimize spend and channel mix to balance scale, efficiency, volatility, and brand health.
• Oversee brand marketing strategy, budget, KPIs, team, and execution.
• Lead Brand Activations and Creative teams to translate brand positioning into culturally-relevant campaigns and activations.
• Oversee channel-level execution on channels including affiliate, influencer, brand and celebrity partnerships, BD, OOH, Podcast, and more.
• Lead the Creative team to develop compelling storytelling and performance-driven creative.
• Maintain brand integrity across all consumer touchpoints.
• Oversee strategy, execution, and headcount for email, SMS, and lifecycle programs.
• Drive continuous improvement in LTV through strategic lifecycle optimizations driven by data.
• Partner cross-functionally to translate behavioral insights into retention initiatives.
• Cultivate the full customer journey, including post-purchase connections, and develop best practices.
• Oversee the measurement framework, including incrementality testing, media mix modeling, and attribution.
• Support a culture of testing and experimentation across acquisition and retention.
• Oversee growth forecasting, budget allocation, and reporting across all digital and offline performance channels.
• Develop and present clear, data-driven performance reporting to the executive team and board.
• Build, lead, and develop a high-performing organization spanning performance marketing, brand, and lifecycle.
• Establish clear goals, accountability structures, and performance management systems.
• Manage agency relationships and external partners, driving accountability against agreed-upon KPIs.
• Foster a culture of innovation, ownership, and continuous improvement.
• Invest actively in the coaching, mentorship, and career development of direct reports and their teams.

Requirements

• 15+ years of progressive commercial and marketing leadership in CPG or DTC, with executive-level experience scaling both performance and brand marketing.
• Proven track record owning a marketing budget and driving profitable revenue growth at scale.
• Fluency in the DTC funnel and digital experience to partner effectively with an eCommerce team.
• Deep fluency in performance marketing economics and modern measurement including incrementality, MMM, and attribution.
• Strong command of acquisition and retention metrics including CAC, ROAS, AOV, LTV, repeat rate, and subscription retention, and their interrelations.
• Demonstrated success building and scaling lifecycle / CRM programs that drive LTV.
• Demonstrated ability to lead brand marketing alongside performance, building brand equity while delivering commercial results.
• Comprehensive knowledge of the digital channel landscape including paid social, SEM, SEO, affiliate, and lifecycle, and emerging platforms.
• Proven ability to build, lead, and mentor high-performing teams across media, brand, and lifecycle functions.
• Strong analytical and problem-solving skills with a track record of translating data into commercial decisions.
• Executive presence; experience presenting to and partnering with CEOs, executive teams, and boards.
• Excellent communication, project management, and cross-functional leadership skills.
• Experience in food, beverage, health and wellness, or pet; particularly in subscription or replenishment-driven DTC.
• Experience leading a brand through a meaningful growth phase (e.g., $75M to $200M+).

Skills

• Performance marketing
• Brand marketing
• Lifecycle marketing
• Full-funnel growth strategy
• DTC funnel
• Digital experience
• Performance marketing economics
• Modern measurement (incrementality, MMM, attribution)
• Acquisition metrics (CAC, ROAS)
• Retention metrics (LTV, repeat rate, subscription retention)
• Lifecycle/CRM program management
• Brand equity building
• Digital channel landscape (paid social, SEM, SEO, affiliate)
• Team leadership and mentorship
• Analytical and problem-solving
• Data translation to commercial decisions
• Executive presence
• Communication
• Project management
• Cross-functional leadership

Location

• Remote

Work Type

• Full-time

Experience Level

• Executive
• 15+ years

About the Company

• Maev is the first and only Human-Grade Raw Food for Dogs, rooted in innovation.
• The brand is built on the belief that “good” is never enough and that “impossible” is just a limiting belief.
• Maev is obsessed with radically improving the lives of dogs and dog parents.
• With over 90 million dogs in the US, strong industry CAGR, an increased focus on nutrition, and traditional kibble losing market share, Maev is well-positioned.
• As of 2023, Maev is the #1 fastest growing, most disruptive brand in the Pet category and the 38th fastest growing private company in America.
• The team consists of thought leaders, risk-takers, tastemakers, disruptors, creatives, critical thinkers, and dog people.
• Maev attracts top-tier talent from successful, differentiated, fastest growing, and most innovative brands and organizations.