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About the Role
WHOOP is seeking a Creative Director of Brand Design to build and lead the design discipline within Brand Creative. This role owns the WHOOP visual identity, design standards, and high-quality execution of the brand across campaigns and always-on channels, translating brand strategy into a coherent visual system that scales across various marketing efforts and experiences.
Responsibilities
- Set the vision for WHOOP brand design, translating brand strategy into a clear, distinctive, and ownable visual language across channels and markets.
- Own and evolve the brand identity system, including typography, color, layout, imagery, motion principles, campaign and design toolkits, and templates.
- Lead and develop the Brand Design team, including art direction and design systems talent, senior designers, and designers.
- Build a strong internal team through hiring, coaching, decisive feedback, clear expectations, and opportunities for growth.
- Cultivate a healthy pipeline of talent and creative partners.
- Partner closely with the Creative Director for Advertising to ensure rigorous visual expression and strength of original ideas across executions, channels, and global markets.
- Establish design reviews, craft standards, documentation, and governance that elevate creative quality while enabling speed, consistency, and distributed execution.
- Develop production-ready design systems, templates, and toolkits that reduce rework and empower teams across the organization.
- Direct high-visibility creative work when needed, from major launches and brand moments to executive and partnership storytelling.
- Collaborate with Product Design, Growth, Integrated Marketing, Product Marketing, Social, Retail, Sports and Talent, and Production to deliver one recognizable WHOOP experience.
- Introduce AI-enabled workflows thoughtfully to expand creative possibilities and improve efficiency while protecting originality, intellectual property rights, member trust, and brand standards.
Requirements
- 10+ years of experience in brand design, creative direction, or integrated design, including leadership of an in-house team or agency design practice.
- A portfolio of globally visible brand systems and campaigns demonstrating exceptional typography, composition, image-making, and consistent cross-channel execution.
- Proven ability to build or meaningfully evolve a distinctive visual identity system and implement scalable design standards, templates, and toolkits.
- Strong people leadership skills, with a track record of hiring, coaching, setting expectations, developing talent, and elevating the quality of both creative work and team performance.
- Fluency across all channels where Design and Branding clarity are applied to the highest standards with excellent production judgment.
- Ability to move between executive-level brand decisions and detailed critique of work in progress, balancing strategic vision with hands-on creative direction.
- A collaborative, low-ego leadership style and comfort operating at high speed with incomplete information.
Skills
- Brand design
- Creative direction
- Integrated design
- Typography
- Composition
- Image-making
- Cross-channel execution
- Visual identity system development
- Design standards implementation
- Template creation
- Toolkit development
- People leadership
- Talent development
- Creative quality elevation
- Team performance improvement
- Production judgment
- Strategic vision
- Hands-on creative direction
- AI-enabled workflows
Location
- Boston, MA
Work Type
- Full-time
- Onsite
Experience Level
- 10+ years of experience
Salary/Compensations
- $180,000 - $245,000
Benefits
- Meaningful equity
- Generous equity package
About the Company
- WHOOP helps members understand their bodies and daily lives through wearable technology, personalized coaching, and actionable insights across sleep, strain, recovery, and health.
- WHOOP is on a mission to unlock and inspire performance for life.
Equal Opportunity
- WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.