Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Director, Product Marketing role.
Rezi rewrites your resume against ASM's job description. Free.
Tailor your resume to this Director, Product Marketing role.
Rezi rewrites your resume against ASM's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director, Product Marketing posting at ASM — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director, Product Marketing posting at ASM — free, in seconds.
About the Role
The Director, Product Marketing is a customer-facing role responsible for technical marketing activities, driving new customer engagements, and ensuring prioritized execution of high ROI engagements. This role serves as the primary contact for Account Teams and customers regarding product capabilities, development, and HVM-readiness timelines. The position may involve managing direct reports and personnel across different regions.
Responsibilities
- Maintain and update product roadmaps through customer and internal expert discussions.
- Align product priorities and resources with the product roadmap.
- Support technical customer meetings and create customer presentations.
- Conduct detailed market and competitive analysis.
- Own market requirement specification documents and ensure alignment with customer needs.
- Prepare market strategies for executive R&D expenditure requests.
- Develop roadmap and product strategy presentations for executives.
- Collaborate with the finance department on product NPV and IRR, and maintain cost of ownership models.
- Create business plans and operation review materials.
- Develop business forecasts based on market information and support budget planning.
- Drive internal teams to meet set product profit gross margins.
- Conduct detailed market analysis for inflections and develop business plans for new product introductions.
- Align internally with executives on new product introductions.
- Position new products in the market.
- Work with product development teams on specifications and data collection.
- Manage customer demo requests and prioritize product development activities.
- Create promotional materials for conferences and launches.
- Provide sales and product support training.
- Facilitate introductions to customers.
Requirements
- 10+ years of experience in the semiconductor/capital equipment industry, with significant experience in technical marketing and/or process-hardware development.
- Master's or PhD in Material Science, Electrical/Chemical/Mechanical Engineering, or equivalent.
- Understanding of product lifecycle and technical marketing.
- High proficiency or deep understanding of capital equipment systems in the semiconductor or similar industry.
- Experience with plasma-based equipment or understanding of key sub-systems in a plasma-based reactor.
- PEALD or PECVD experience is preferred; Plasma Etch background will be considered.
- Direct customer engagement or supplier management background is highly preferred.
- Ability to collaborate with multiple internal disciplines on a portfolio of products.
- Ability to travel globally.
Experience Level
- 10+ years
Education Level
- Master's or PhD in Material Science, Electrical/Chemical/Mechanical Engineering, or equivalent
About the Company
- ASM has been a leader in technology for over 55 years, driving innovation in semiconductor devices that support trends like 5G, cloud computing, AI, and autonomous driving.
- The company values diversity, inclusion, and sustainability, aiming to make a positive global impact.
- ASM offers development programs to support employee growth and push the boundaries of innovation.
- The company creates technology that enables chips for devices improving lives worldwide.
- ASM focuses on cutting-edge innovation and driving technological breakthroughs.
Equal Opportunity
- ASM is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, age, nationality, social or ethnic origin, sexual orientation, gender, gender identify or expression, marital status, pregnancy, political affiliation, disability, genetic information, veteran status, or any other characteristic protected by law.