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About the Role

This role puts you in the middle of our email, SMS, and performance marketing world, helping shape how customers discover and engage with our brands. You will work with data, create campaigns, and collaborate with a team that values understanding the 'why' behind their work. The ideal candidate is detail-oriented, enjoys solving problems with data, and thrives in a dynamic environment where no two weeks are the same.

Responsibilities

Build and launch email, SMS, and paid media campaigns.
Manage and optimize triggered flows, abandoned cart sequences, and retention automations.
Maintain the CRM and performance marketing calendar.
Analyze campaign performance, track ROAS/LTV, and generate insights.
Collaborate with brand and digital partners on campaigns supporting retail initiatives.
Execute and QA CRM and shop campaigns for TikTok Shop.
Monitor engagement metrics and identify trends and opportunities.
Understand how individual work contributes to overall DTC and retail goals.
Conduct A/B tests across creative, audiences, copy, and landing pages.
Perform QA for CRM assets and campaign tracking.

Requirements

BA degree or equivalent experience.
3+ years in CRM/email and performance marketing.
Experience turning data into actionable insights.
Experience with email/SMS platforms and paid channels (Meta, Search, Affiliate).
Understanding of segmentation, marketing automation tools, and retail marketing tactics.
Ability to analyze ROAS, CAC, LTV, and engagement metrics.
Strong organizational and communication skills.
Ability to handle pressure and a fast-paced environment.
Experience with A/B testing and landing page/funnel optimization.
Positive attitude.
Ability to adapt to business needs and ambiguity.

Skills

Email marketing
SMS marketing
Performance marketing
CRM management
Marketing automation
Data analysis
ROAS tracking
LTV tracking
A/B testing
Landing page optimization
Funnel optimization
Meta advertising
Search advertising
Affiliate marketing

Location

San Francisco, CA

Work Type

Hybrid

Experience Level

3+ years

Education Level

BA degree or equivalent experience

Salary/Compensations

$81,900 - $100,100 per year

Benefits

Annual bonus
Medical insurance
Dental insurance
Vision insurance
Flex paid time off program
Parental leave
Employee discount/perks
Retirement plan with employer contributions
Summer Fridays
Work from anywhere for two weeks per year
December wellness/shutdown week

About the Company

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton.
Kendo is a hub for creativity and next-generation beauty product development for global Sephora channels and selective retailers.
The company focuses on original development, collaborations, and acquisitions to create inspiring and innovative brands.
Kendo's values include a 'Can Do' Spirit, Advocacy, Diversity, and Inclusion, Storytelling, Resilience, and Product Excellence.
Current Kendo brands include Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, and Lip Lab.

Equal Opportunity

Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.