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About the Role
This role owns the creative behind global paid social ads for ZURU Edge's beauty brands, adapting content for different markets, sourcing UGC, and managing a testing program to optimize performance.
Responsibilities
- Own the paid social content pipeline across beauty brands, ensuring strong, platform-native creative for every campaign.
- Set the standard for paid-ready assets, ensuring creative is built specifically for paid channels.
- Build and execute a structured test-and-learn plan across hooks, formats, messaging, creators, and offers, scaling successful elements.
- Source and brief UGC creators, manage usage rights, and prepare assets for advertising.
- Adapt global brand content for local relevance in each market while maintaining brand integrity.
- Translate global media plans into necessary creative and brief ads to the digital team for timely, on-brand campaign launches.
- Track creative performance, fatigue, and spend against plans, refreshing content proactively and flagging issues early.
- Own paid social reporting across brands and markets, translating results into clear insights and recommendations.
Requirements
- 5+ years in paid social or digital marketing (client-side or agency).
- Strong working knowledge of Meta and TikTok Ads.
- Hands-on experience creating, sourcing, or briefing paid content, including UGC and creator content.
- Track record of running structured creative testing programs (A/B tests, test-and-learn, scaling winners).
- Strong command of performance marketing metrics and media plans.
Skills
- Paid social
- Digital marketing
- Meta Ads
- TikTok Ads
- Creative testing
- UGC sourcing
- Performance marketing metrics
- Media planning
Location
- Global
Work Type
- Office-first
- Full-time
Experience Level
- 5+ years
About the Company
- ZURU is a reimagination company focused on building next-generation products and brands in various categories including toys, everyday consumer brands, pet science, and building technology.
- Founded in 2003, ZURU is founder-owned and operated, and has become the world's second-biggest privately held toy company.
- ZURU Edge builds modern haircare, beauty, and fragrance brands such as MONDAY Haircare, DAISE Beauty, and Being Haircare.
- The company employs 5,000 people across 34 offices, selling into over 150 markets with extensive automated manufacturing capabilities.
Equal Opportunity
- ZURU may use AI tools to help screen, assess or select applicants.