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About the Role
The Manager of Global Brand Marketing is responsible for supporting the creation and execution of innovative and cost-effective 360-degree brand marketing strategies and plans for Fenty Beauty Complexion, Fenty Skin Facial Skincare, and Vital Core Marketing across the FentyVerse. Supporting the Sr. Director of Global Brand Marketing, this role serves as a main Marketing lead to Global and Regional cross-channel partners, vendors, and agencies. The Manager will provide a global point of view on our go-to-market strategy, ensuring all cross-functional teams take a cohesive approach towards building our brands. This person must be passionate about the beauty industry, dream big, and possess excellent project management, teamwork, and communication skills to achieve on-time flawless execution and exceed financial goals.
Responsibilities
- Support the Sr. Director in developing a global marketing strategy and roadmap, gain localized team buy-in and feedback, and drive global execution upon stakeholder approval.
- Help drive the Go-To-Market (GTM) timeline for Global Marketing for Fenty Beauty Complexion and Fenty Skin Facial Skincare categories.
- Manage key cross-functional relationships, GTM process, and creative timelines to ensure on-time and on-budget execution of all key initiatives.
- Partner with cross-functional Global teams including Brand Management, Media, Digital, Comms, Copy, and Creative to establish business objectives and GTM priorities.
- Effectively brief global marketing campaign needs to Copy and Creative teams to inspire unique Fenty brand DNA execution and emotional resonance with target consumers.
- Work with Creative PMs and cross-functional teams to oversee asset development from conception to execution.
- Collaborate with Global Marketing partners to clarify buyer personas, audience segmentation, and a full-funnel messaging matrix for go-to-market campaigns for both new products and core offerings.
- Create programs that drive customer loyalty and increase brand trust.
- Serve as the main regional Global Marketing contact, ensuring all Global strategies and assets are delivered to regions clearly and on time.
- Work with regional Marketing leads to incorporate input into Global Marketing planning for local resonance.
- Assess campaign performance and share business updates with Marketing leadership, conducting in-depth market analysis to identify successful business drivers that influence GTM brief & strategy plans.
- Share regional best practices globally to leverage wins and learnings from all markets.
- Continuously share market and consumer insights with Marketing leadership and cross-functionally to incorporate learnings into GTM frameworks and priorities.
Requirements
- 5+ years of related business experience, with beauty experience strongly preferred.
- Demonstrate strong strategic, creative, interpersonal, organizational, and communication skills.
- Be an effective communicator who can inspire teams around a shared goal.
- Thrive in an extremely fast-paced, rapidly changing, and customer service-oriented environment; flexibility is critical.
- Ability to work and drive sound business decisions when dealing with ambiguity.
- Strong problem-solving and analytical skills.
- Able to effectively present and advocate for ideas with senior management.
- Able to build collaborative relationships and work cross-functionally with marketing teams, operations groups, education, and creative.
- Able to handle multiple priorities while meeting business objectives.
- Ability to travel.
Skills
- Strategic thinking
- Creativity
- Interpersonal skills
- Organizational skills
- Communication skills
- Project management
- Teamwork
- Problem-solving
- Analytical skills
- Presentation skills
- Collaboration
Location
- San Francisco, CA
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $108,300 - $133,000
Benefits
- Annual bonus
- Medical insurance
- Dental insurance
- Vision insurance
- Flex paid time off program
- Parental leave
- Employee discount/perks
- Retirement plan with employer contributions
- Summer Fridays
- Opportunity to work from anywhere for two weeks during the calendar year
- December wellness/shutdown week
About the Company
- Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group.
- Kendo has become the hub of creativity and next-generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
- Through original development, collaborations, and acquisitions, the Kendo stable of brands will always be creative, inspiring, and innovative.
- A dynamic engine of speed, expertise, and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail, and direct-to-consumer partnerships.
- Kendo's core values include a 'Can Do' Spirit, Advocacy, Diversity, and Inclusion, Storytelling, Resilience, and Product Excellence.
- The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.