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About the Role
This role supports the planning, execution, and optimization of ABM programs, partnering closely with Sales, Strategy, Campaign Planning, and centralized marketing teams. You will support the operational excellence behind ABM, including account planning, program coordination, stakeholder alignment, timelines, vendor coordination, budget tracking, measurement, and optimization. The ideal candidate is passionate about customer experiences and building repeatable ABM processes.
Responsibilities
- Support the planning and execution of creative, modern ABM programs that engage prioritized accounts and buying groups.
- Partner with Sales and Strategy to help align on account goals, target personas, engagement plays, and success criteria.
- Help operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics.
- Support program management from end to end: timelines, deliverables, stakeholder coordination, approvals, budget tracking, vendor/agency coordination, and post-program follow-through.
- Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned.
- Help orchestrate integrated channel tactics — including events, gifting, paid media, and email — in support of account-based plays.
- Support measurement and reporting of ABM performance in partnership with marketing insights, helping turn insights into optimizations.
- Leverage marketing technology and data to target, personalize, and track ABM programs.
- Track lead flow to help ensure the appropriate sales channels are following up on marketing tactics in a timely manner.
- Support the standardization and improvement of ABM processes using templates and best practices.
- Bring fresh ideas to help differentiate the Thomson Reuters brand.
Requirements
- Bachelor’s degree in marketing or a related field, or equivalent experience.
- 2–4 years of experience in B2B marketing — ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
- Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
- Comfort using marketing technology to help deploy and measure integrated campaigns.
- Strong project management and communication skills — able to manage multiple workstreams, track dependencies, and deliver on time.
- A customer-first mindset with a bias toward practical, high-quality experiences that Sales and customers value.
- A self-starter attitude that thrives in a fast-paced, collaborative environment and can adapt to shifting priorities.
- Ability to build strong relationships across functions — marketing, sales, operations, and insights/analytics.
- Familiarity with modern B2B best practices for integrated, multi-channel programs (digital + field) and how they map to pipeline creation and acceleration.
- Proficiency in Microsoft Office and related productivity tools.
- Ability to travel to key events, approximately 5% - 10%.
Skills
- Workfront
- Anaplan
- Marketing Automation
- CRM
- Digital analytics
- Webinar/events tools
- ABM/intent platforms
- 6sense
- Microsoft Office
Location
- US
- Canada
Work Type
- Hybrid
- Remote
- Full-time
Experience Level
- 2-4 years
Education Level
- Bachelor's degree in marketing or related field, or equivalent experience
Salary/Compensations
- $58,100 USD - $107,900 USD
- $55,300 CAD - $102,700 CAD
Benefits
- Flexible hybrid working environment
- Flex My Way policies
- Work from anywhere for up to 8 weeks per year
- Continuous learning and skill development
- Grow My Way programming
- Skills-first approach
- Flexible vacation
- Two company-wide Mental Health Days off
- Access to the Headspace app
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance
- Two paid volunteer days off annually
- Pro-bono consulting projects
- Environmental, Social, and Governance (ESG) initiatives
- Market competitive health, dental, vision, disability, and life insurance programs
- Competitive 401k plan with company match
- Competitive vacation, sick and safe paid time off
- Paid holidays
- Parental leave
- Sabbatical leave
- Optional hospital, accident and sickness insurance
- Optional life and AD&D insurance
- Flexible Spending and Health Savings Accounts
- Fitness reimbursement
- Access to Employee Assistance Program
- Group Legal Identity Theft Protection benefit
- Access to 529 Plan
- Commuter benefits
- Adoption & Surrogacy Assistance
- Employee Stock Purchase Plan
About the Company
- Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
- We serve professionals across legal, tax, accounting, compliance, government, and media.
- Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
- Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
- We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments.
- At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.
- Join us and help shape the industries that move society forward.
Equal Opportunity
- As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals.
- To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
- Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
- Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law.
- If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com.
- Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations.
- Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations.
- More information on requesting an accommodation here.
- Learn more on how to protect yourself from fraudulent job postings here.
- More information about Thomson Reuters can be found on thomsonreuters.com