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About the Role
We are seeking an experienced and passionate Digital Marketing Lead to guide consumers through the Siete story. You will leverage technology and data to build seamless digital experiences across web, ecommerce, email, and SMS, ensuring the warmth of the Siete familia comes alive online. You will join a dedicated marketing team ready to collaborate and drive the brand forward.
Responsibilities
- Facilitate planning and execution of Sietefoods.com and Wholesale assortment, pricing, and promotions.
- Lead website architecture and redesign projects, developing scope of work and managing execution with agency partners and contract developers.
- Make Sietefoods.com a best-in-class website by ensuring accurate content, a user-friendly interface, and engagement opportunities.
- Partner with developers to ensure Siete Family Foods websites meet national accessibility requirements.
- Manage master product catalog for Shopify stores.
- Monitor troubleshooting efforts across ecommerce platforms and their associated apps and integrations.
- Lead day-to-day management of key .com partners.
- Collaborate with the software team on executing the QA process for sietefoods.com updates.
- Collaborate with the Marketing Team on bringing brand initiatives to life digitally.
- Support in ideating and building Digital Comms (Email/SMS) strategies.
- Lead execution of Digital Comms (Email/SMS) campaigns and automated journeys.
- Partner with Email/SMS vendors to identify and optimize best-in-class industry strategies.
- Execute budget reconciliation for costs associated with Shopify stores.
- Collaborate with Fulfillment on inventory management and forecasting.
- Partner with Fulfillment to build ideal shipping configurations for ecommerce assortment.
Requirements
- Understand and champion the role of digital experiences within Siete’s overall marketing strategy.
- Demonstrate hunger to learn and master new technologies and/or skills.
- Exhibit curiosity and a drive for uncovering new insights from data.
- Meet deadlines and seek out professional development opportunities.
- Proactively address unclear situations.
- Juggle multiple priorities from multiple stakeholders effectively.
- Assist in troubleshooting technical issues and communicating with customer support teams.
- Possess strong attention to detail and creativity.
Skills
- Digital design tools (Adobe, Canva)
- Ecommerce front and back-end platforms (Shopify, SKUBANA, Shipstation)
Experience Level
- 2+ years of experience working cross-functionally with a team on digital campaigns and/or projects
- 2+ years of experience with ecommerce front and back-end platforms
About the Company
- Siete offers delicious, heritage-inspired foods.
- PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
- If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.
- View PepsiCo EEO Policy.
- Please view our Pay Transparency Statement.