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About the Role
We are looking for a Senior Product Marketing Manager to own product positioning and messaging. This role translates customer insights, competitive intelligence, and product innovation into compelling narratives that drive adoption and build category leadership. You will set the direction for Yoodli's market presence, lead launches, build systems for scaling knowledge, and coach the go-to-market organization.
Responsibilities
- Define and evolve Yoodli's product positioning, value propositions, and messaging frameworks.
- Lead go-to-market and launch strategies for new features, solutions, and partnerships.
- Conduct market research, customer interviews, and competitive analysis.
- Create and maintain AI-assisted repositories of personas, objections, use cases, and competitive insights.
- Drive product marketing collateral creation, including decks, one-pagers, videos, messaging guides, and FAQs.
- Support experimentation and continuous feedback loops using AI-assisted tools.
Requirements
- 8+ years of product marketing experience in B2B SaaS.
- Track record of owning positioning and GTM strategy for complex products in competitive markets.
- Demonstrated success leading product launches from strategy through execution.
- Expert-level messaging and storytelling skills.
- Deep experience developing sales enablement assets and enabling revenue teams.
- Strong analytical foundation, comfortable using pipeline data, win/loss analysis, and customer research.
- Experience using AI tools and workflows for research synthesis, messaging iteration, and asset updates.
- Experience in a high-growth startup environment.
- Ability to operate at both strategic and executional levels.
- Highly collaborative leadership style.
- History of influencing cross-functional teams without direct authority.
Skills
- Product Positioning
- Messaging
- Storytelling
- Go-to-Market Strategy
- Product Launch
- Market Research
- Competitive Analysis
- Sales Enablement
- AI Tools
- B2B SaaS Marketing
Location
- Seattle
Work Type
- Full-time
Experience Level
- Senior
- 8+ years
Salary/Compensations
- $170,000 - $200,000
Benefits
- Equity opportunities
- Health insurance
- Dental insurance
- Vision insurance
- 401k plans
- Flexible PTO
- Free lunches at the office
About the Company
- Yoodli is an AI communication coach that helps individuals improve their careers through practice and skill development. The company empowers organizations to upskill their workforce for the AI Future. Founded in 2021, Yoodli has expanded its technology to be the AI Platform for Human Skills. The team comprises former employees from major tech companies and is backed by prominent investors. Yoodli has been featured in major publications and has a global user base.