Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Consultant (Commerce) role.

Rezi rewrites your resume against VML's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Consultant (Commerce) posting at VML — free, in seconds.

About the Role

We are seeking a Consultant with experience in Commerce ecosystems and technologies to join our Business Services team. This role involves working end-to-end from running assessments and diagnostics through to building roadmaps, change plans, and implementation frameworks. You will help clients navigate shifts in consumer behavior, AI-powered search, and agentic commerce, translating complex challenges into actionable strategies.

Responsibilities

Own end-to-end project delivery, from client assessments and diagnostics to identifying opportunities and building prioritized roadmaps.
Develop strategic recommendations across commerce transformation, AI discoverability, agentic commerce readiness, content strategy, and channel optimization.
Build and refine repeatable delivery methodologies from discovery through implementation planning and performance measurement.
Support and contribute to client workshops, co-creation sessions, and meetings, owning preparation, follow-up actions, and content delivery.
Translate complex commercial and technology shifts into clear, commercially grounded language for senior audiences.
Manage critical dependencies across client stakeholders (commerce, brand, content, SEO, IT) to ensure recommendations are implemented.
Collaborate with specialist teams for seamless handover and continuity across project phases.
Work across WPP's integrated network, connecting consulting recommendations to execution in content, CX, and commerce.
Contribute to practice intellectual property, including case studies, frameworks, and proposition development.
Support proposal development and pitch responses, shaping the presentation of capabilities and solutions.

Requirements

Multiple years of professional experience in a consulting, strategy, or senior operational role with significant commerce or digital marketing exposure.
Genuine understanding of how commerce ecosystems work, including the commercial reality beyond just the technology layer.
Consulting rigor: ability to structure ambiguous problems, build clear deliverables under time pressure, and present recommendations that withstand client scrutiny.
Working knowledge of AI discoverability (GEO, AEO, LLM-influenced search journeys, AI assistants) and their strategic implications for product discovery.
Strong communication skills, with comfort in presenting to senior stakeholders and translating technical findings into business language.
Experience working with enterprise clients, understanding the complexity of large organizations and navigating multiple stakeholders, competing priorities, and long decision cycles.
Brand-side or client-side experience in eCommerce, digital marketing, or commercial roles is ideal.
Experience in at least one of: CPG/FMCG, Consumer health, Automotive, Retail, Telecom is ideal.
Familiarity with content optimization, SEO, or digital shelf management and their disruption by generative AI is ideal.
Exposure to change management or enablement is ideal.
Hands-on curiosity with AI tools (LLMs, agentic platforms) is a plus.
Experience with commerce technology (Shopify, SFCC, Commercetools, PIM/DAM systems) is a plus.

Skills

Commerce ecosystems
Commerce technologies
AI discoverability
Agentic commerce
Content strategy
Channel optimization
Project delivery
Client engagement
Strategic recommendations
Roadmap development
Change management
Communication skills
Stakeholder management
Problem structuring
Deliverable creation
Presentation skills
Commerce technology
AI tools

Location

London
Hybrid

Work Type

Perm
Hybrid
Occasional client travel

Experience Level

Multiple years of professional experience

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies.
VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
In a world where Al is reshaping how companies drive growth, WPP Enterprise Solutions leads clients in business transformation and marketing modernisation, connecting strategy directly to execution.
WPP Enterprise Solutions has 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, working within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI.
WPP Enterprise Solutions has received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.