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About the Role

Lead the strategy and performance of the organic search channel, driving qualified traffic and lead generation through SEO, AEO, and GEO. Develop and execute the organic search roadmap, conduct audits, and optimize presence across search engines and AI-driven surfaces. This is a 13-month fixed-term contract position.

Responsibilities

Develop and execute the organic search strategy across SEO, AEO, and GEO to drive scalable, sustainable traffic and lead growth
Conduct regular technical SEO audits to identify and resolve crawlability, indexation, and site health issues
Monitor organic performance, keyword rankings, and site health to translate data into actionable recommendations
Track how content and brand appear across AI-driven answer engines and generative search experiences, and adapt content and structured data strategy accordingly
Partner with Content and Web Development teams to implement on-page, technical, and structured data (schema) improvements at scale
Own keyword research and content gap analysis to inform the content roadmap, editorial calendar and prioritize high-impact opportunities
Collaborate with the Analytics team to build reporting and dashboards that track organic search KPIs and demonstrate channel performance and ROI
Stay ahead of search engine algorithm updates and evolving AI search behaviour, adjusting strategy proactively to protect and grow visibility
Align with the Integrated Marketing team to ensure organic content and search presence reflect a consistent brand narrative

Requirements

Proven experience owning and growing an organic search channel, with a strong understanding of SEO, AEO, and GEO principles
Solid grasp of technical SEO fundamentals, including site architecture, crawlability, indexation, structured data, and Core Web Vitals
Experience collaborating cross-functionally with Content and Web Development teams to implement SEO recommendations
Hands-on experience with tools like Ahrefs, SEMrush, Screaming Frog, OnCrawl, Google Search Console, and Google Analytics
Ability to manage and prioritize multiple projects while optimizing for highest impact
Strong verbal and written communication skills in English
Excellent problem-solving and analytical skills, with the ability to turn data into a clear narrative and action plan
Experience optimizing content and structured data specifically for AI-driven answer engines and generative search platforms
B2B lead-generation experience in a SaaS or technology environment
Proven track record of growing organic traffic and improving organic-driven pipeline or revenue
Familiarity with international or multi-site SEO
Experience with additional tools like Looker and Salesforce

Skills

SEO
AEO
GEO
Technical SEO
Content Audits
Keyword Research
Content Gap Analysis
Structured Data
Schema
Core Web Vitals
Google Search Console
Google Analytics
Ahrefs
SEMrush
Screaming Frog
OnCrawl
Looker
Salesforce

Location

Ontario
BC

Work Type

13-month fixed-term contract
Full-time

Experience Level

Senior

Salary/Compensations

$85,000 TO $100,000 CAD

Benefits

Medical insurance
Dental insurance
Wellness programs
Life insurance
Disability insurance
RRSP plan and match
Paid parental leave top-up
Paid time off

About the Company

Lightspeed is building communities through commerce.
Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences.
Their cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD).
With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Equal Opportunity

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace.
Lightspeed welcomes and encourages applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process.