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About the Role
Fooda is seeking a Content Marketing Manager to lead its content program and team. The role involves understanding Fooda's products, customers, and market, developing content strategy, and managing a team of internal and freelance writers to produce content that generates demand, supports sales, and builds company authority.
Responsibilities
- Build a working knowledge of Fooda’s products, customers, prospects, and competitors.
- Spend regular time with Sales, account management, operations, and leadership to understand buyer needs.
- Learn what each audience is trying to solve and what information helps them make a decision.
- Follow trends in the workplace, employee experience, and corporate food.
- Find content ideas in sales calls, customer conversations, and internal discussions.
- Work directly with the VP of Marketing on content strategy and create a clear plan.
- Own Fooda’s editorial calendar.
- Lead demand generation and sales enablement content creation, including guides, research, webinars, customer stories, and product content.
- Develop thought leadership content to build company authority.
- Guide SEO and blog content based on search intent and buyer search behavior, including AI search.
- Write important content pieces, especially in the first six months.
- Partner with the art director and design team to bring content to life.
- Turn ideas into clear concepts, briefs, and assignments.
- Maintain a high standard for all published content.
- Coach writers on writing, research, product knowledge, and editorial judgment.
- Provide clear feedback to help writers improve.
- Manage freelance writers, including briefs, quality, and deadlines.
- Help the team become more independent and capable.
- Take on direct management of internal writers and freelance contributors.
- Take broad or incomplete direction and turn it into a concrete plan.
- Find necessary people and information to complete tasks.
- Bring recommendations, not just questions.
- Own work from the initial idea through publication.
Requirements
- 7+ years in B2B content marketing, including ownership of a content or editorial program.
- At least 2 years managing writers, including coaching and developing them.
- Experience managing freelancers and other external contributors.
- A track record of creating demand generation and sales enablement content that Sales uses.
- Excellent editorial judgment and a high standard for written work.
- Strong interviewing, research, and storytelling skills.
- Ability to learn a new business quickly and understand B2B audience needs.
- Working knowledge of SEO and AEO.
- Comfort working with executives, Sales, customers, and subject-matter experts.
- Strong project management and organizational skills.
- Experience in food, hospitality, or workplace services is welcome but not required.
- Must be authorized to work in the United States on a full-time basis.
Skills
- Content Marketing
- Editorial Program Ownership
- Team Management
- Freelancer Management
- Demand Generation Content
- Sales Enablement Content
- Editorial Judgment
- Interviewing
- Research
- Storytelling
- SEO
- AEO
- Project Management
- Organizational Skills
Location
- Chicago
Work Type
- Full-time
Experience Level
- 7+ years in B2B content marketing
- 2+ years managing writers
Salary/Compensations
- $90,000-$110,000
Benefits
- Competitive market salary
- Stock options
- Comprehensive health, dental and vision plans
- 401k retirement plan with company match
- Paid maternity and parental leave benefits
- Flexible spending accounts
- Company issued laptop
- Daily subsidized lunch program
About the Company
- Fooda pioneered the concept of rotating popup restaurants inside offices.
- Operates in 60 cities with over 100 million meals served.
- Powered by technology and a network of 1500+ restaurants.
- Feeds hungry people at work through a platform of unique food programs located within companies, office buildings, hospitals, schools, distribution centers, and more.
- Believes a workplace food program should be something employees love and look forward to every day.