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About the Role

USAA is seeking a strategic and data-driven Marketer to lead the strategy, design, and optimization of end-to-end customer journeys across Property & Casualty (P&C) acquisition and engagement programs. This role will architect journeys for members and non-members across owned channels and select paid media touchpoints, aiming to reduce friction, increase engagement, and improve conversion performance.

Responsibilities

Manage agency resources, campaign and channel plans, and budgets to achieve objectives.
Develop partnerships to create and deliver go-to market plans that contribute to strategic goals.
Ensure timely and orderly project delivery from initiation to release.
Implement strategies and tactics for business acquisition, development, and retention.
Apply expert knowledge of marketing principles to complex assignments.
Advise senior management on business, product, and process matters.
Lead and motivate cross-functional teams in developing and implementing key initiatives.
Serve as the primary resource for escalated issues.
Lead process management, including creation, monitoring, and enhancement of processes.
Assign resources for marketing programs based on business goals.
Oversee the development and project management of marketing campaigns and go-to market plans.
Facilitate and maintain data in internal systems and campaign planning tools.
Apply mathematical and statistical concepts for data gathering and interpretation.
Direct analyses, root cause identification, and recommendation development.
Create and utilize product and service strategies to maximize business growth.
Coordinate and align peers, enterprise partners, and senior management.
Ensure risks associated with business activities are identified, measured, monitored, and controlled.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 or more years of relevant business support and/or general analysis experience.
Demonstrated leadership experience.
Subject-matter-expert knowledge of Microsoft Office Tools (Word, Excel, Access).
Subject-matter-expert knowledge of relevant industry data sources.

Skills

Designing and optimizing customer journeys across acquisition, lead nurture, and conversion programs.
Improving conversion rates through personalization, testing, and customer experience optimization.
Leveraging customer data, segmentation, CDPs, identity resolution, or audience activation platforms.
Developing personalization strategies across owned and paid marketing channels.
Understanding of behavioral marketing, lifecycle marketing, and journey orchestration.
Creating and executing structured A/B and multivariate testing programs.
Translating complex customer insights and data into actionable marketing strategies.
Influencing senior leaders and cross-functional stakeholders.
Leading large-scale, complex initiatives that deliver measurable business outcomes.

Location

Remote eligible in the continental U.S.
On-site 4 days per week for individuals residing within a 60-mile radius of a USAA office.

Work Type

Remote
Hybrid
On-site

Experience Level

8+ years of relevant business support and/or general analysis experience.

Education Level

Bachelor's degree or equivalent experience.

Salary/Compensations

$114,080 - $218,030

Benefits

Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program with paid holidays
16 paid volunteer hours
Various wellness programs
Career path planning
Continuing education

About the Company

USAA's mission is to empower members to achieve financial security through competitive products, exceptional service, and trusted advice.
USAA aims to be the #1 choice for the military community and their families.
USAA's core values are honesty, integrity, loyalty, and service.
USAA supports active-duty military spouses with potential remote or hybrid flexibility.

Equal Opportunity

USAA is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.