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About the Role
Base is seeking a full-time Creative Strategist to develop audience-building ideas, clarify product understanding, and drive customer growth. This role involves owning organic social media strategy and execution, while supporting creative strategy for paid channels, particularly Meta and YouTube. You will translate customer insights and performance data into original concepts, recurring series, scripts, and creative briefs, with a hands-on approach to content creation and optimization.
Responsibilities
- Develop audience insights, messaging angles, and creative concepts.
- Own Base’s organic social strategy, content calendar, publishing, and audience engagement.
- Create recurring content series and platform-native posts, including scripting, filming, editing, copywriting, and publishing.
- Identify and develop compelling stories from various aspects of Base's operations and mission.
- Develop hooks, scripts, storyboards, and production-ready briefs for paid channels (Meta and YouTube).
- Collaborate with designers, editors, and creators to guide creative execution.
- Partner with growth marketing to develop creative testing hypotheses and interpret performance data.
- Manage assets, approvals, and deadlines.
- Bring thoughtful creative references to the team and implement learnings into future work.
Requirements
- Experience developing creative strategy and social-first content for a consumer brand, product-led company, agency, or similarly fast-moving organization.
- A portfolio demonstrating original ideas, strong execution, and measurable results across organic social and paid creative.
- Strong copywriting and storytelling skills, with the ability to make technical or unfamiliar subjects clear, human, and interesting.
- Hands-on content creation skills, including scripting, filming, editing, and publishing.
- Strong instincts for hooks, pacing, visuals, and platform fit.
- Experience developing and iterating performance creative for Meta and YouTube.
- Understanding of how organic content and paid advertising serve different objectives.
- A data-informed approach to creative, with the ability to explain choices, interpret results, and propose next steps.
- Strong organization, collaboration, and creative judgment.
- Ability to manage an organic calendar alongside paid creative projects.
Skills
- Creative Strategy
- Social Media Content Creation
- Copywriting
- Storytelling
- Scripting
- Filming
- Editing
- Publishing
- Meta Advertising
- YouTube Advertising
- Performance Creative Iteration
- Data Analysis
- Audience Insight Development
- Content Calendar Management
Location
- Onsite
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Base is America’s next-generation power company, rebuilding the foundation of electricity by deploying a vast network of distributed batteries to transform the grid into a resilient and abundant system.
- The Marketing team is lean, high-ownership, and results-driven, operating with clear accountability, tight feedback loops, and a strong bias toward action.
- Marketing collaborates closely with design, sales, product, and operations to support the rapid buildout of the company.
- Base is a startup where priorities shift and evolve quickly.
- Company values include: First Principles Thinking, Operate at Base Pace, Give & Get Feedback, Everyone’s an Owner, Strong Opinions Loosely Held, Committed to the Mission, Fun & Optimism Coexist with Grit.