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About the Role
This Brand Manager in our CHG Healthcare Corporate Marketing Division will bring brand strategy to life through creative, well-executed campaigns. The ideal candidate is a hands-on marketer who thrives in execution, brings fresh creative and innovative thinking to every campaign, and builds strong relationships with sales leaders and representatives to keep marketing connected to what's happening in the field. They will manage the day-to-day delivery of brand campaigns across channels, from creative development through launch, and track results to continuously sharpen what's working. This full-time position will report to the Sr. Brand Director.
Responsibilities
- Manage day-to-day execution of the marketing plan, translating strategy set by senior leadership into specific campaigns and tactics.
- Collaborate to build annual strategic marketing plans and manage annual budgets.
- Own brand positioning across all campaigns, ensuring every execution amplifies the brand.
- Apply a strong understanding of audience segments, their needs, and what drives them.
- Bring creative, innovative thinking to campaign concepts, offers, and content that capture attention and differentiates the brand.
- Write clear, inspirational creative briefs that give creative a strong foundation to produce great work.
- Work with channel partners to execute integrated campaigns across TV, audio, sponsorships and partnerships, PR, social, display, content, conferences, events, and website.
- Support the content strategy throughout the sales funnel (from awareness to conversion) with informative/educational resources and unique storytelling.
- Track and report results of campaigns and marketing efforts, including reach, engagement, and conversion, and use the data to sharpen future execution.
- Support brand health tracking, including awareness, consideration, and sentiment, by pulling and synthesizing data for leadership.
- Partner with sales leaders and representatives to understand day-to-day needs and turn them into marketing support.
- Partner with other marketing team members across growth, media, content, PR, website, and social to keep messaging and timing aligned.
- Act as a brand steward, keeping standards consistent both externally and across the organization.
- Monitor competitors and industry trends, bringing fresh ideas and best practices back to the team.
- Provide guidance and support to other team members as needed.
Requirements
- Creative and resourceful, with a knack for generating fresh campaign ideas and new ways to tell the brand story.
- Strategic thinking with strong business acumen and ability to align marketing initiatives with company objectives.
- Comfortable building relationships across the organization.
- High capacity for fast-paced work and highly self-driven.
- Deals well with ambiguity and has worked in a complex industry or multi-brand organizations.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Strong verbal and written communicator and ability to build trusting relationships with senior leadership.
- Collaborative team player.
- Adaptable and quick to pivot when priorities or results change.
- Data-informed and adjusts based on learnings; experience with brand health tracking, native campaign reporting, and Adobe Analytics.
Location
- Midvale, Utah
Work Type
- Full-time
Experience Level
- Seven or more years of marketing experience
Education Level
- Bachelor's degree in marketing, communications, or business
- Advanced degree in marketing, business, or related field
Salary/Compensations
- $92,900 -- $179,700 annually
Benefits
- 401(k) retirement plan with company match
- Traditional healthcare benefits such as medical and dental coverage
- Onsite health centers
- Corporate wellness programs
- Free behavioral health appointments
- Flexible work schedules
- Work-from-home options
- Recognition programs with rewards including trips, cash, and paid time off
- Family-friendly benefits including paid parental leave
- Fertility coverage
- Adoption assistance
- Marriage counseling
- Tailored training resources including free LinkedIn learning courses
- Volunteer time off
- Employee-driven matching grants
- Tuition reimbursement programs
About the Company
- CHG shook things up in 1979 by inventing the locum tenens staffing model.
- We connect doctors with patients who need their care.
- As the largest physician staffing firm in America, our providers treat millions of patients each year.
- Our industry is growing and demand is high.
- This means you’ll have plenty of opportunities to grow and develop in your career.
- Keeping healthcare healthy can be as fun as it is rewarding.
Equal Opportunity
- CHG Healthcare values a diverse and inclusive workforce.
- We welcome applicants of any race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status and individuals with disabilities as an Affirmative Action/Equal Opportunity Employer.
- We are an at-will employer.