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About the Role

Rent the Runway is seeking a Brand Marketing Manager to lead campaign moments and community experiences that define the brand's cultural presence. This role involves developing and executing 360° marketing campaigns, designing tentpole events, and fostering customer connection and cultural conversation. It requires a blend of strategy, operations, and community building, with a focus on translating business priorities into impactful marketing initiatives.

Responsibilities

Translate strategic direction into tactical briefs for creative and channel teams.
Manage brief calendars, coordinate feedback loops, and ensure clarity on objectives.
Develop key marketing deliverables such as campaign briefs, launch plans, and messaging frameworks.
Serve as the primary point of contact for the creative team on campaign strategy and deliverables.
Facilitate cross-functional campaign alignment with Growth, CRM, Social, Site, Fashion, and Product teams.
Act as a brand custodian, ensuring brand integrity across all customer and community touchpoints.
Bring the RTR vision to life through seasonal storytelling, product launches, and key brand moments.
Design and own community and customer engagement strategy, including tentpole event series and programming.
Identify opportunities to increase cultural relevance and expand brand reach through partnerships and activations.
Execute end-to-end event production and community initiatives, managing project plans, timelines, budgets, and logistics.
Develop and oversee ongoing editorial series, community experiences, and customer touchpoints.
Apply a community-led, insight-driven approach to campaigns, staying connected to customer feedback and cultural moments.
Lead post-campaign recaps, synthesizing performance data and learnings to inform future strategies.
Partner with relevant teams on campaign tracking and performance optimizations.
Track brand health metrics and competitive landscape continuously, translating insights into strategic recommendations.
Utilize AI to accelerate performance analysis, extract insights, and automate reporting processes.

Requirements

4-6 years of brand marketing, campaign management, or marketing operations experience at a consumer, e-commerce, or direct-to-consumer brand.
Proven track record of shipping multiple concurrent campaigns on time and on brand.
Execution-focused marketer with strategic awareness, capable of translating direction into brilliant briefs and campaigns.
Omnichannel campaign expertise, understanding how messaging, creative, and tactics align across channels.
Proficiency in Asana and comfort with Figma, Google Analytics, and Looker.
Curiosity and comfort experimenting with AI tools for workflow enhancement.
Ability to build processes that enable team scalability without sacrificing quality.
Comfort acting as a point of contact across creative, growth, product, and external partners.
Strong problem-solving, roadblock clearing, and alignment driving skills.
Excellent communication skills, capable of writing tight briefs and clear executive updates.
Community-led marketer with real-time cultural awareness.
Deep understanding of the women's fashion landscape, consumer trends, competitive dynamics, and evolving digital ecosystem.
Champion a customer-first mindset by leveraging data, insights, and journey mapping.
Experience in fashion, retail, lifestyle, or DTC is a plus.

Skills

Brand Marketing
Campaign Management
Marketing Operations
360° Marketing Campaigns
Event Design and Production
Community Building
Customer Engagement
Partnership Development
Project Management
Budget Management
Vendor Management
Cross-functional Collaboration
Brand Strategy
Customer Storytelling
Performance Reporting
Data Analysis
AI Tools
Asana
Figma
Google Analytics
Looker
Fashion Industry Knowledge
Consumer Trends Analysis
Competitive Analysis
Digital Marketing

Location

New York, NY

Work Type

Office centric work
Remote on Fridays

Experience Level

4-6 years

Salary/Compensations

$85,000 - $95,000

Benefits

Paid Time Off
Paid bereavement
Family sick leave
Universal Paid Parental Leave
Flexible return to work program
Paid Sabbatical after 5 years of continuous service
Exclusive employee subscription and rental discounts
Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
401k match
Company wide events and outings

About the Company

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud.
Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day.
As the ultimate destination for circular fashion, the brand offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership.
RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation.
RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.

Equal Opportunity

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.