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About the Role

Northside is seeking a strategic, entrepreneurial Director of Enrollment to lead student recruitment, admissions, and enrollment growth. This high-impact role is responsible for developing and executing a comprehensive enrollment strategy that drives application volume, improves yield, and ensures full enrollment across all grades. The Director of Enrollment will own the enrollment pipeline end-to-end, manage a dedicated marketing budget, and coordinate cross-functional resources across the school.

Responsibilities

Develop and execute a data-driven enrollment strategy aligned to annual student recruitment targets.
Own the full enrollment lifecycle: inquiry → application → offer → registration → enrollment.
Set, track, and report on key performance metrics, including application volume, conversion rates, enrollment yield, and waitlist movement.
Develop and manage the school’s enrollment marketing budget, ensuring effective allocation across channels.
Plan and execute integrated, multi-channel campaigns, including digital advertising, email and SMS campaigns, and print and grassroots marketing.
Oversee and update the school website (especially admissions/enrollment pages).
Ensure clear, compelling, and up-to-date messaging for prospective families.
Manage and maintain enrollment-related content, deadlines, and calls to action.
Lead social media strategy and execution for recruitment purposes, including planning content calendars, creating posts, and monitoring engagement.
Track and analyze marketing performance, including cost per lead, conversion rates by channel, and ROI on campaigns.
Continuously refine messaging, targeting, and channel strategy based on data.
Build and sustain relationships with middle schools, feeder schools, community-based organizations, local leaders, and neighborhood partners.
Represent Northside at recruitment events, fairs, and community engagements.
Lead the planning and execution of open houses, tours, and information sessions.
Coordinate with internal teams (operations, student services, academic leadership) to ensure seamless onboarding of new students.
Leverage shared staff and school resources to support recruitment efforts.
Align enrollment strategy with academic programming, including specialized pathways.
Manage enrollment systems and student data platforms.
Analyze trends and generate insights to continuously improve recruitment outcomes.
Maintain accurate forecasting models for enrollment planning.
Ensure a high-quality, responsive, and welcoming experience for prospective families.
Serve as a key point of escalation for complex admissions or enrollment cases.

Requirements

Bachelor’s degree.
3–7+ years of experience in enrollment, admissions, recruitment, marketing, or a related field.
Demonstrated success meeting or exceeding targets in a metrics-driven role.
Strong project management and organizational skills.
Excellent communication and relationship-building abilities.
Experience in a charter school or NYC public school environment (preferred).
Background in marketing, sales, or community engagement (preferred).
Experience managing budgets and evaluating ROI (preferred).
Familiarity with enrollment systems or CRM tools (preferred).
Bilingual (Spanish or Arabic strongly preferred).

Skills

Data-driven decision making
Strategic thinking
Project management
Organizational skills
Communication
Relationship-building
Marketing
Sales
Community engagement
Budget management
ROI evaluation
Enrollment systems
CRM tools
Social media strategy
Data analysis
Forecasting

Location

Brooklyn, New York

Work Type

Full-Time
12 months

Experience Level

3-7+ years

Education Level

Bachelor's degree

Salary/Compensations

$80,000 – $105,000
Performance-based bonus tied to enrollment targets and key metrics

Benefits

Health, dental, and vision insurance
Retirement plan options
Paid time off and school holidays

About the Company

Northside Charter High School is a public, college-preparatory charter school serving grades 9–12 in North Williamsburg/Greenpoint (Brooklyn, New York).
Our mission is to provide an enriching and innovative learning environment where students achieve postsecondary readiness, and our vision is that college completion becomes both expectation and reality for all students.
We pursue this mission through an explicit IDEA commitment to Inclusion, Diversity, Equity & Anti-Racism, actively dismantling barriers and treating every identity as an asset.
Our community lives on four core values—Commitment, Accountability, Respect, Integrity—which guide every policy and interaction.

Equal Opportunity

Northside is an Equal Opportunity Employer. We do not discriminate on the basis of any protected characteristic and comply fully with Title IX. Inquiries may be directed to the Title IX Coordinator, Chief Finance & Operations Officer, 424 Leonard St., 4th Fl., Brooklyn NY 11222