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About the Role
As a Lead Product Designer on the guest facing Inspire & Motivate team, you will shape how guests discover, get inspired, and shop across Target's web, mobile web, and native apps. This role is integral to evolving how we present content from static pages toward a dynamic, adaptive model, setting the vision and strategy for content presentation as Homepage, Category and beyond evolve. You will design experiences where content is assembled and personalized in real time, model how designers use AI to explore and prototype, and establish the governance, principles, and guardrails for AI integration.
Responsibilities
- Set the vision and strategy for the future of content presentation across Homepage, Category and beyond, influencing investment, partnerships, and the balance of new vs. iteration.
- Design dynamic, adaptive experiences where content is assembled, sequenced and personalized in real time based on guest context and business goals.
- Establish governance, design principles and guardrails for dynamic and AI driven content, so experiences stay on brand, accessible, trustworthy and consistent at scale.
- Use influence to identify and pursue user centric outcomes within and across products.
- Effectively facilitate multiple cross functional working teams and collaborate across multiple design and product teams.
- Integrate AI into the design practice, using AI tools to accelerate exploration, prototyping and content variation. Help shape how the broader team adopts AI responsibly.
- Create design deliverables that fit each phase of the process, such as journey maps, system models, wireframes, user flows, UI design and prototypes.
- Guide design process and mentor junior designers.
- Investigate using both qualitative and quantitative research methods and use experimentation and performance data to inform and evolve the system.
- Hold design work to a high standard of craft, including accessibility, user research, information architecture, interaction design and visual design.
- Advance a culture of human centered practice within UX, product and engineering teams.
- Build a network of relationships to enable vision in service of guest experience and Target as a whole.
Requirements
- 7+ years experience as a product designer with a strong portfolio showcasing successful product design work.
- Hands on fluency with AI in your design practice, using AI tools for ideation, prototyping and content exploration and a point of view on designing AI powered experiences responsibly.
- Proven ability to effectively use data and insights to set direction and communicate approach.
- Balance the need for near term solutions and long term vision.
- Expert in communicating how design connects to, serves and improves business outcomes.
- Exhibit a growth mindset and stay curious as tools and technology evolve.
Skills
- Product Design
- AI in design practice
- Systems thinking
- UX
- Product design tools (e.g., Figma)
- AI assisted prototyping
- Code based prototyping
- Strategic problem solving
- Collaboration
- Data and insights utilization
- Communication
Location
- Target HQ MN
Work Type
- Hybrid/Flex for Your Day
Experience Level
- 7+ years
Salary/Compensations
- $132,000.00 - $238,000.00
Benefits
- Comprehensive health benefits and programs (medical, vision, dental, life insurance)
- 401(k)
- Employee discount
- Short term disability
- Long term disability
- Paid sick leave
- Paid national holidays
- Paid vacation
About the Company
- Working at Target means helping all families discover the joy of everyday life.
- Target UX is a group of design, content, research and accessibility practitioners and experts, with a passion for improving and innovating our digital experiences for Target’s guests, team members and partners.
- We pride ourselves on designing tangible, inspiring and impactful solutions that serve all aspects of our business.
- Being a part of the team means you will play a critical role for Target’s digital experience by increasing ease, simplicity, value and delight for every touchpoint.
Equal Opportunity
- In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.