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About the Role

The Senior Brand Marketing Manager, Nutrition will lead brand planning and integrated marketing for assigned platforms within Bloom’s Nutrition portfolio. This role translates strategy into high-impact consumer-led campaigns, innovation recommendations, retail pitches, and go-to-market plans that drive brand equity and business growth.

Responsibilities

Lead the strategy, development, and execution of integrated campaigns, accountable for campaign objectives, cross-functional alignment, and results.
Translate brand strategy into clear briefs and go-to-market plans, ensuring strong cross-functional alignment and execution that align with business objectives and target audiences.
Ensure consistent brand messaging across digital, print, social media, experiential, traditional media, DOOH/OOH.
Collaborate with sales and trade marketing to develop retailer-facing brand materials, including presentations, pitch decks, sales sheets, and marketing recaps.
Own end-to-end go-to-market planning for assigned launches, from positioning and briefs through channel readiness, launch execution, and performance review.
Support with retail acceptance milestones, asset development tracking, and POS coordination with internal teams and external partners.
Partner closely with the operations team to ensure packaging development, commercial marketing plans, and production timelines are aligned with retail execution.
Support early-stage innovation by identifying consumer and category opportunities; researching emerging benefits, formats, flavors, and ingredients; developing product concepts and positioning.
Apply a strong understanding of consumer insights, leveraging tools such as Numerator and Suzy (or similar platforms) to inform strategy and decision-making.
Partner closely with project management teams to ensure projects stay on track, timelines are met, and deliverables are executed with excellence.
Proactively identify risks, dependencies, and decision points across launches; escalate challenges early and drive teams toward clear resolutions.
Manage brand tracking tools, including KPI dashboards, budget trackers, innovation timelines, and cross-functional workback schedules.
Stay ahead of industry trends, consumer behaviors, and competitive landscape to ensure the brand remains relevant and innovative.
Ensure brand consistency across all retail-facing materials and consumer touchpoints.
Support broader marketing initiatives as needed to help drive overall brand equity growth.

Requirements

6+ years of experience in brand marketing, ideally within CPG, nutrition, wellness, or lifestyle industries.
Experience in supporting cross-functional campaign development, management, consumer insights and KPI monitoring.
Experience developing new product concepts & GTM.
Proven ability to manage end to end projects effectively.
Excellent skills in building strong brand presentations and post mortem reporting.
Strong presentation skills with both internal and external audiences and leadership.
Experience with retail partners, trade marketing, trade shows, and asset management.
Bachelor’s degree in Marketing, Communications, or a related field.
Strategic thinking with demonstrated success leading integrated marketing campaigns.
Brand-obsessed with a passion for creating disruptive campaigns.
Ability to turn cultural and consumer insights into bold ideas that build brand love and drive business impact.
Strategic mindset, capable of independently moving workstreams forward.
Ability to connect consumer insight, creative ideas, and business performance into clear recommendations.
Highly organized and analytical with a keen eye for detail.
Skilled communicator who collaborates effectively across teams.
Ability to articulate the strategic “why” behind the work.
Takes initiative and works independently.
Strong commercial and analytical skills.
Comfortable managing multiple product platforms simultaneously.
Curious, tapped into cultural and consumer trends.
Excited about the health and wellness space.
Thrives in fast-paced environments and can stay calm, flexible, and focused when priorities shift.
Positive, collaborative, solutions-oriented mindset.
Enjoys being part of a team that moves fast and supports each other.

Skills

Brand Marketing
Integrated Marketing
Campaign Development
Consumer Insights
KPI Monitoring
New Product Development
Go-to-Market Strategy
Project Management
Brand Presentations
Reporting
Retail Marketing
Trade Marketing
Asset Management
Numerator
Suzy

Location

Austin, TX

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor's degree in Marketing, Communications, or a related field

Benefits

Fun and inclusive work environment with a super collaborative team
Access to Company Insurance (Health, Dental, Vision)
Company-wide events
401(k) plan with company match
Generous PTO
Brand new company laptop (Apple)
Access to all the Bloom supplements and swag

About the Company

Bloom Nutrition is one of the fastest growing wellness brands in the US.
Founded by wellness influencer and entrepreneur Mari Llewellyn.
Mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.
Recognized for innovation and growth, recipients of Forbes 30 under 30 (2023), Target Partner of the Year (2023), LinkedIn's Top Start-Ups (2023 & 2024), EY Entrepreneurs of the Year (2024), Inc. 5000 Company (2024 & 2025), NewBeauty 100 Wellness Awards (2024).

Equal Opportunity

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.