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About the Role

Lead a small, decisive product team with engineering and UX to build a new investing product from 0→1, find product-market fit, and grow it into a sustainable part of Rocket Money's business. Shape product direction, make clear prioritization decisions, and own outcomes from discovery through launch and scale. This role offers the opportunity to improve millions of financial lives and shape Rocket Money's next chapter.

Responsibilities

Build a deep understanding of our members' financial lives, goals, and unmet needs through customer research, behavioral data, and market insights
Define who we're building for first, why they'll choose Rocket Money, and how the product fits into their broader financial journey
Develop an evidence-backed product strategy, clear priorities, and what not to build
Define a focused MVP and lead development from discovery and prototyping through launch; make thoughtful trade-offs between speed, scope, quality, and risk
Partner with design and engineering to test the riskiest assumptions before committing to a full build
Shape the end-to-end member experience, from discovering the product and getting started to using it regularly and understanding its value
Work with operations, marketing, and support to make launch readiness more than a release date: clear education, reliable workflows, and phased rollout
Work as a product trio with engineering and UX to identify meaningful customer problems, test solutions, and build great products
Bring an end-to-end ownership mindset—from discovery through launch and iteration—with accountability for quality and outcomes
Work with cross-functional partners and senior leadership across design, engineering, marketing, fraud, operations, and legal to turn complex financial workflows into simple experiences, making day-to-day decisions about scope, behavior, and trade-offs
Own outcomes beyond launch: activation, engagement, retention, and business growth; define measures that reflect genuine member value, not just usage
Identify the biggest barriers to adoption and ongoing value; partner with design, engineering, marketing, and lifecycle teams to test and scale improvements
Instrument the experience, analyze funnels and cohorts, and combine experiments with qualitative feedback to decide what to improve, scale, or stop
Keep the team and leadership aligned on what we're learning, what is changing, and why

Requirements

Proven track record owning the full product lifecycle—from identifying a customer problem through discovery, design, development, launch, and iteration—delivering high-quality experiences and measurable business results
Experience building new products from scratch: turning an ambiguous opportunity into a clear proposition, testing the riskiest assumptions, defining a focused MVP, and iterating with early customers toward product-market fit
Experience building consumer financial products in a regulated environment
Passionate about improving people’s financial lives
Stay curious, test assumptions, and learn from customers and new evidence
Learn quickly, synthesize complex information into clear decisions, and update your thinking as evidence changes
Uncover needs through research and data, simplify complex experiences, and know what to build — and what not to
Turn customer insights, product data, and business economics into clear priorities, even with incomplete information
Communicate clearly, build alignment, navigate disagreement, and lead teams to deliver without formal authority
Work confidently with engineering on APIs, integrations, and edge cases to make sound product trade-offs
Excited about where AI is headed and already use AI tools every day to learn faster and ship faster
Know when to lean on AI tools and when to apply your own judgment, expertise, and taste to make sound product decisions

Skills

Product management
Product strategy
MVP definition
Customer research
Data analysis
Market insights
Product development
Prototyping
User experience design
Cross-functional leadership
Technical fluency
AI fluency

Location

Remote

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$150,000 - $190,000/year + bonus

Benefits

Health, Dental & Vision Plans
Life Insurance
Long/Short Term Disability
401k Matching
Team Member Stock Purchasing Program (TMSPP)
Learning & Development Opportunities
Tuition Reimbursement
Unlimited PTO
Daily Lunch, Snacks & Coffee (in-office only)
Commuter benefits (in-office only)

About the Company

Financial security shouldn’t be a privilege. Americans carry significant credit card debt and lack emergency savings and retirement savings. Rocket Money's mission is to meaningfully improve people's financial prosperity for millions of people.
Rocket Money combines reach, member trust, and understanding of people’s financial lives. Our vision is money that works for you, without making you work for it.
With advances in automation and AI, we can go beyond helping members understand their finances to helping them improve their financial health, paying down debt, saving and growing their money automatically.

Equal Opportunity

Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.
The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.
Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.