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About the Role

As a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
Experience meeting with and delighting clients is essential.
Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Skills

Google Analytics
Web trends
Omniture
Google AdWords Editor
Bing Ads Editor
Pay-Per-Click (PPC) optimization
DoubleClick Search
Kenshoo
Marin
Searchlight
DoubleClick
Floodlight
Sizmek

Work Type

hybrid

Experience Level

3+ Years experience

Education Level

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising
equivalent professional work experience

Salary/Compensations

$60,000—$140,000 USD

Benefits

competitive medical
group retirement plans
vision
dental insurance
significant paid time off
preferential partner discounts
employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we've adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country.