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About the Role
Komline is seeking a municipal Marketing Manager to lead market strategy and channel enablement efforts. This role will own messaging, campaigns, and content targeting municipalities, consulting engineers, and manufacturer representatives, translating Komline’s technical capabilities into clear, market-relevant value propositions. This is a market-facing role that works closely with sales, channel partners, and engineering teams to drive demand, strengthen our position with consulting engineers, and improve the effectiveness of our manufacturer representative network.
Responsibilities
- Develop comprehensive marketing strategies for municipal market segments, including municipalities, local government entities, consulting engineers, and channel partners.
- Define messaging, positioning, and value proposition for municipal solutions.
- Develop Commercial Insights relevant to municipal customers and engineering firms.
- Act as the voice of the market by engaging with customers, reps, and engineers.
- Monitor emerging trends and the competitive landscape to refine marketing strategy, positioning and messaging.
- Build and deploy marketing programs that support manufacturer reps and channel partners.
- Develop sales enablement tools, e.g., presentations, case studies, application guides, etc.
- Improve how Rep firms position Komline solutions in the field.
- Lead development of targeted campaigns aligned to municipal priorities.
- Create key content (case studies, application briefs, technical content).
- Work closely with sales, engineering, and product teams.
- Ensure messaging reflects real capabilities and customer outcomes.
- Manage the budget for all integrated campaigns, ensuring cost-effective allocation of resources and strong return on investment.
Requirements
- MBA degree in marketing or related field.
- 5+ years of marketing experience in a business-to-business environment.
- Strong understanding of multi-channel campaign development, e.g., email, print, social and digital advertising, SEO/SEM.
- Portfolio of interactive campaigns, e.g., theme, design, content, and ROI.
- Excellent project management skills with ability to manage multiple priorities and deadlines.
- Strong communication, collaborative mindset, and collaboration skills to work effectively with cross-functional teams.
- Experience with Marketing Tools: Salesforce, Zoominfo, Sales Navigator, Canva, Google/Bing/LinkedIn Ads, Google Analytics.
- Experience with Industrial equipment or related industries.
- Experience with Channel marketing, i.e., marketing through indirect sales channels, manufacturer representative networks, distributors, or consulting engineering firms.
- Experience with Cross-functional businesses, i.e., an organization with 10+ operating units.
- Experience with Challenger Sales Method, Commercial Insights generation.
- Primary work location must be in the Washington DC or Peapack NJ Komline office.
- Ability to travel domestically averaging 25%.
Skills
- Marketing strategy
- Channel enablement
- Messaging
- Campaign development
- Content creation
- Sales enablement
- Market analysis
- Competitive analysis
- Multi-channel campaign development
- Email marketing
- Print marketing
- Social media advertising
- Digital advertising
- SEO/SEM
- Project management
- Communication
- Collaboration
- Salesforce
- Zoominfo
- Sales Navigator
- Canva
- Google Ads
- Bing Ads
- LinkedIn Ads
- Google Analytics
- Industrial equipment marketing
- Channel marketing
- Challenger Sales Method
- Commercial Insights generation
Location
- Washington, DC - Dupont Circle
- Washington DC office
- Peapack NJ office
Work Type
- Full-time
- In-person
Experience Level
- 5+ years of marketing experience
Education Level
- MBA degree in marketing or related field
About the Company
- Komline is a pioneering leader in advanced separation technologies with a global reputation for engineering excellence.
- The company combines innovative design, cutting-edge manufacturing capabilities, and decades of industry experience to deliver high-quality equipment.
- Komline serves core markets including Water & Process, Agricultural & Renewables, and Industrials, providing tailored separation solutions.
- The company has a strong track record of strategic growth and acquisitions, expanding its solution portfolio and technical capabilities.
- Komline maintains a commitment to innovation and customer satisfaction.
Equal Opportunity
- Komline is an EEO employer – M/F/Vets/Disabled MW.