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About the Role
The Senior Associate, Commerce Activation role will leverage retail expertise to deliver excellence in biddable retail media channels, including search and programmatic. This role involves the end-to-end campaign process from research to optimization and reporting.
Responsibilities
- Manage search and programmatic media activations across several retailer media networks (e.g., Amazon, CitrusAd, Criteo, The Trade Desk, Walmart).
- Execute campaign setup, bid recommendations, and budgeting to ensure client goal attainment, utilizing retail bid management technologies (e.g., Pacvue, Skai, Epsilo).
- Optimize client accounts to meet established KPIs.
- Ensure ongoing campaign compliance with GroupM guidelines and best practices.
- Prepare weekly, monthly, and quarterly campaign performance reports.
- Identify insights and optimizations using historical data and competitive research.
- Address technical issues with media campaign serving.
- Understand key performance drivers on various ecommerce platforms and marketplaces.
- Assist with reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 2+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Skills
- Search media activation
- Programmatic media activation
- Retail media networks
- Amazon
- CitrusAd
- Criteo
- The Trade Desk
- Walmart
- Campaign setup
- Bid recommendations
- Budgeting
- Retail bid management technologies
- Pacvue
- Skai
- Epsilo
- Campaign optimization
- KPI attainment
- Campaign compliance
- Performance reporting
- Data analysis
- Competitive research
- Technical issue resolution
- Ecommerce platform performance drivers
- Marketplace performance drivers
- Reconciliation
- Invoicing
- Billing
- Trafficking
- Data mapping
- Microsoft Office Suite
- Excel
- PowerPoint
- Outlook
Work Type
- Hybrid
Experience Level
- Senior Associate
- 2+ years of experience
Education Level
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising
- Equivalent professional work experience
Salary/Compensations
- $45,000—$90,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media is committed to Be Extraordinary, Lead Optimistically, Champion Growth and Development, and Create an Open environment built on trust and respect.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.