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About the Role
As an Influencer Marketing Manager, you will build and lead SPS Commerce’s influencer, creator, and user-generated content (UGC) marketing program. You will extend our brand’s reach and credibility by identifying, activating, and nurturing relationships with industry voices and content creators. This role is ideal for an AI-savvy, creative storyteller who stays ahead of emerging platforms and trends, and can translate influencer partnerships into measurable impact.
Responsibilities
- Build and own SPS’s influencer marketing strategy, defining target creator profiles, program goals, and channel priorities.
- Research, identify, and cultivate relationships with industry experts, thought leaders, and content creators, leading outreach, negotiation, and onboarding.
- Plan and manage influencer campaigns end-to-end, including briefing creators, collaborating on content concepts, and ensuring deliverables align with brand voice and objectives.
- Build out SPS's UGC strategy, sourcing and curating examples across various content types.
- Help define SPS's point of view on emerging or higher-risk formats in partnership with Brand Marketing leadership.
- Manage influencer agreements, deliverable tracking, and payment coordination, ensuring FTC disclosure compliance.
- Manage the influencer marketing budget and relationships with influencer agencies, platforms, and marketplaces.
- Track and report on influencer program performance, using data-driven insights to refine strategy.
- Partner closely with internal teams to ensure influencer activity is integrated with broader social, PR, and employer brand initiatives.
Requirements
- 2-5 years of experience in influencer marketing, social media marketing, or partnership marketing within a B2B technology or SaaS environment.
- Supply chain, CPG, or retail domain experience required.
- Demonstrated experience identifying, recruiting, and managing relationships with influencers, industry experts, or content creators.
- Experience negotiating agreements and managing deliverables.
- Working knowledge of FTC disclosure requirements and best practices for influencer and sponsored content compliance.
- Experience sourcing, evaluating, or producing user-generated content.
- Strong writing, editing, and storytelling skills.
- Demonstrated experience using AI-powered tools for influencer discovery, content development, or performance analysis.
- Proficiency in social media and influencer management and analytics tools.
- Experience managing budgets and vendor or agency relationships.
- Experience with graphic design and video editing platforms such as Figma or Canva.
- Strong project management and organizational skills.
- Ability to manage multiple influencer relationships and campaigns simultaneously.
- A collaborative spirit with the ability to build strong relationships across Marketing, Communications, and Talent Marketing.
- A passion for social and influencer marketing, a creative mindset, and a desire to stay ahead of emerging platforms, trends, and creator economy best practices.
Skills
- AI-savvy
- Relationship building
- Creative storytelling
- Influencer marketing
- Social media marketing
- Partnership marketing
- FTC disclosure compliance
- User-generated content (UGC) strategy
- Content creation
- Budget management
- Vendor management
- Agency management
- Performance analytics
- Graphic design
- Video editing
- Project management
- Organizational skills
- Collaboration
Location
- Minneapolis, MN
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- 2-5 years
Salary/Compensations
- $72,200 - $97,900
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- Paid time-off
- 401(k)
- Health spending accounts
- Flexible spending accounts
- Stock purchase plan
About the Company
- SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners.
- We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued.
- Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain!
Equal Opportunity
- We are committed to affirmative action and equal opportunity in all aspects of employment.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.