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About the Role
The CRM team at Wise is expanding to consolidate efforts in developing Americas regional communications for business. This role focuses on bringing value to customers, enabling them to maximize their Wise account for business growth with minimal friction. The Senior Regional CRM Owner will drive Wise Business growth across North America and Latin America, focusing on acquisition and helping businesses discover Wise, understand its value, and become active customers.
Responsibilities
- Own a prioritized regional B2B CRM roadmap, balancing acquisition, onboarding, and activation with longer-term customer value.
- Partner with Sales on target audiences, qualification, lead handover, follow-up, and feedback on lead quality and objections.
- Connect ATL and Brand campaigns to relevant lead capture, nurture, and conversion journeys.
- Build acquisition and switching journeys, adapting propositions, proof points, tone, creative, and channel choices for local business audiences.
- Deliver email, push, and in-app campaigns end-to-end, including segmentation, personalization, testing, and QA.
- Work with Analytics to assess qualified pipeline, conversion, activation, and incremental commercial impact, with clear definitions and outcome windows.
- Own campaign prioritization, stakeholder communication, calendar coordination, deliverability, and adherence to agreed customer-contact standards.
Requirements
- 5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programs with measurable commercial outcomes and clear personal ownership.
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle communications.
- End-to-end planning, development, and execution of large-scale engaging lifecycle campaigns.
- Customer-first attitude: ability to understand customer segmentation and perspective.
- Excellent verbal and written communication skills.
- Comfortable working with different departments and senior stakeholders, building relationships and alignment.
- Self-starter and impact-driven, comfortable taking ownership with limited oversight.
- Technically-savvy with a creative eye.
- Quick learner and problem solver with a strong analytical mindset.
- Regional or global experience with meaningful responsibility and evidence of adapting strategy between markets/regions.
- Hands-on campaign delivery and analytical judgment, including segmentation, experimentation, customer insight, and regional content adaptation.
- Experience partnering with Sales and Marketing on pipeline, qualification, nurture, and conversion.
Skills
- CRM
- Lifecycle marketing
- B2B acquisition
- Nurture programs
- Cross-channel communications
- Email marketing
- Push notifications
- In-app messaging
- Segmentation
- Personalization
- Campaign delivery
- Analytics
- Content adaptation
- Stakeholder communication
- SQL
- Liquid
Location
- Americas
Work Type
- Full-time
Experience Level
- Senior
- 5+ years
Salary/Compensations
- USD 109000 - USD 139000
About the Company
- Wise is a global technology company building the best way to move and manage the world’s money.
- Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making/receiving international payments.
- The company is creating an entirely new network for the world's money.
- Wise believes teams are strongest when they are diverse, equitable, and inclusive.
- Wise has a truly international team and celebrates differences.
Equal Opportunity
- For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.