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About the Role
MERGE is a marketing and technology agency focused on the health and wellness sector, utilizing AI and storytelling to create meaningful brand interactions. We are committed to innovation and empowering healthier, happier lives. This role offers an opportunity to advance your career by leading client strategy and media delivery in a rapidly growing pharmaceutical sector.
Responsibilities
- Lead media strategy and senior client relationships for complex pharma accounts, focusing on HCP audiences and integrated HCP/DTC programs.
- Craft sophisticated audience strategies, including segmentation, channel roles, sequencing, and optimization, to achieve client business goals.
- Partner with data and practice leads across various disciplines to build integrated media plans and apply advanced measurement approaches.
- Identify opportunities to grow existing accounts by introducing MERGE’s differentiated offerings.
- Support new business pitches and mentor internal account/strategy teams.
- Maintain awareness of emerging media channels, pharmaceutical marketing shifts, changing HCP behaviors, and evolving technology.
Requirements
- 10+ years of media experience with substantial expertise in pharma marketing and HCP strategy.
- Experience spanning both HCP and DTC is a plus.
- Experience in oncology is a plus.
- Ability to stay continuously curious about the broader landscape, adapting approaches as client needs and technology evolve.
- Understanding of how advanced data, patient-level insights, MMM, and attribution models strengthen media decisions.
- Ability to ask the right questions, interpret results, and utilize data effectively.
- Thrive in cross-functional environments, collaborating with media, analytics, and activation specialists.
- Strong commercial instincts for account growth.
- Ability to distill complex media, audience, and measurement concepts into clear, persuasive stories for executive clients.
- Prior hands-on experience in programmatic, paid social, search, SEO/GEO, or executing integrated HCP/DTC oncology programs is valuable but not required.
- Applicants must have work authorization that does not require future sponsorship.
Skills
- HCP strategy
- DTC strategy
- Integrated media strategy
- Audience strategy
- Segmentation
- Channel roles
- Optimization
- Media planning
- Advanced measurement approaches
- MMM
- Attribution modeling
- Patient-level data
- Client relationship management
- New business pitches
- Mentoring
- Programmatic
- Paid social
- Search
- SEO/GEO
Location
- Any MERGE office location
- Remote within the United States
- Atlanta, GA
- Boston, MA
- Chicago, IL
- Denver, CO
- Kansas City, MO
- New York City, NY
- Raleigh, NC
- St. Louis, MO
Work Type
- Hybrid
- Remote
Experience Level
- 10+ years of media experience
- Senior media leadership
Salary/Compensations
- $144,550 - $173,450
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- 401K
- Lifestyle Spending Account
- Employer Paid Life & Disability Insurance
- Flexible Time off & Holidays
About the Company
- MERGE is a marketing and technology agency purpose-built for the intersection of health and wellness.
- We use storytelling through technology and AI to move beyond traditional engagement to Whole Human Marketing.
- Our North Star is to unite people and brands to empower healthier, happier lives.
- We strive to create a superior work experience where talented and ambitious people grow.
- MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis.
- We believe in transparency and equity.
- Our values are Ability, Agility, and Humility.
Equal Opportunity
- MERGE is proud to be an Equal Opportunity Employer.
- MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities.