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About the Role

The Paid Media Manager oversees and manages all aspects of paid media, paid search, organic social, and organic search campaigns, focusing on driving strategy, execution, and optimization across multiple platforms to align with broader marketing objectives.

Responsibilities

Coordinate the paid social strategy across the various social platforms for all marketing departments.
Use targeting and segmentation strategies to ensure ads are reaching the right audience.
Present insights and recommendations to guide content creation by platform needs and complete campaign objectives.
Lead the partnership with Media Agency to manage budget allocations, audiences and platform performance.
Develop and execute paid search strategies across platforms like Google Ads, Bing Ads, and other search engines to drive qualified traffic and conversions.
Conduct keyword research and competitor analysis to identify new opportunities.
Continuously monitor and adjust bidding strategies to improve performance.
Develop and execute on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
Collaborate with internal & external partner(s) to ensure SEO best practices are implemented across the website and other marketing material.
Conduct keyword research and competitive analysis to identify high-value keywords and search trends.
Monitor organic search performance and use data to identify optimization opportunities.
Conduct ongoing research on platform-specific trends to ensure content remains fresh, relevant, and engaging, driving both audience interaction and enterprise sales.
Collaborate with cross-functional teams—including content, creative, and analytics—to improve brand visibility, foster engagement, and boost conversions.
Educate teams on best practices for paid media and social media creative strategies to align efforts and maximize impact.
Manage Social Listening and Responses with support teams.
Manage a Social Media Specialist and a Senior Social Media Specialist.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 5+ years of experience in Brand Marketing, Social Marketing, or Digital Marketing, with demonstrated success in developing strategies for recognized brands, either from a client or agency perspective.
Strong knowledge and experience managing, motivating, and building marketing teams (direct and cross-functional partners).
Experience creating strategic paid media marketing plans that drive demand generation, customer acquisition programs.
Experience leveraging integrated social marketing strategies and techniques to drive optimal value for promotions, media campaigns, product launches, brand initiatives, and other marketing programs.
Ability to build strong relationships and work effectively, proactively and seamlessly amongst a large and complex cross-functional team.
Strong storytelling skills with the ability to communicate complex strategic social concepts in streamlined, logical and well-designed decks.
Effective presentation skills.
Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
Be able to foster an environment that encourages collaboration, risk-taking, innovation and creativity.
2+ years’ experience with Google Ads.
2+ years’ experience in SEO optimization.
Proficient in GA4 or other web analytics platform.

Skills

Paid Media
Paid Search
Organic Social
Organic Search
Google Ads
Bing Ads
SEO
GA4
Web Analytics

Location

Hybrid
Onsite at Jostens' Minneapolis Headquarters

Work Type

Hybrid

Experience Level

5+ years of experience in Brand Marketing, Social Marketing, or Digital Marketing
2+ years’ experience with Google Ads
2+ years’ experience in SEO optimization

Education Level

Bachelor's degree in Marketing, Business Administration, or a related field.

Salary/Compensations

$78,000 to $90,000 with annual bonus eligibility

Benefits

Competitive healthcare (health, dental, vision, coverage)
Voluntary benefits, including home and car insurance, pet insurance, flexible spending account
401K plan with immediate vesting
Accrued paid time off
Company-paid holidays
Family paid leave
Tuition reimbursement after 6 months of service

About the Company

Jostens leads the student commemoration market and has been serving local communities for over 125 years.
Works with thousands of K-12 schools, colleges, and universities each year.
Partners with beloved sports teams and esteemed organizations across the country.
Iconic products include yearbooks, letter jackets, class jewelry, and championship rings.
Has 13 first-class facilities across the globe, from North America to the Caribbean.
The Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents and students.
The Marketing team understands and leverages customer insights through data analysis & testing to create experiences and relevant content throughout the customer journey.
The Marketing team supports specialized product lines including Yearbooks, Class Rings, Graduation Products and Professional Sports.
The Marketing team collaborates with internal partners to create relevant and timely marketing campaigns.
Jostens allows for a hybrid work setting that focuses on creating professional and personal development.

Equal Opportunity

Jostens is committed to the full inclusion of all qualified individuals.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws.
EOE/M/F/Vet/Disabled are encouraged to apply.