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About the Role
WPP Enterprise Solutions is building a commerce consulting practice to help clients navigate shifts in consumer behavior, AI-powered search, and evolving commercial models. This role involves working end-to-end from assessments and diagnostics to building roadmaps and implementation frameworks, connecting strategy directly to creative, content, CX, and commerce execution teams.
Responsibilities
- Own end-to-end project delivery, from client assessments and diagnostics to identifying opportunities and building prioritized roadmaps.
- Develop strategic recommendations across commerce transformation, AI discoverability, agentic commerce readiness, content strategy, and channel optimization.
- Build and refine repeatable delivery methodologies from discovery through implementation planning and performance measurement.
- Support and contribute to client workshops, co-creation sessions, and meetings, owning preparation, follow-up, and content delivery.
- Translate complex commercial and technology shifts into clear, commercially grounded language for senior audiences.
- Manage critical dependencies across client stakeholders (commerce, brand, content, SEO, IT) to ensure recommendations are implemented.
- Collaborate with specialist teams for seamless handover and continuity across project phases.
- Work across WPP's integrated network, connecting consulting recommendations to downstream execution in content, CX, and commerce.
- Contribute to practice intellectual property, including case studies, frameworks, proposition development, and client-ready assets.
- Support proposal development and pitch responses, shaping the presentation of capabilities and solutions.
Requirements
- Multiple years of professional experience in a consulting, strategy, or senior operational role with significant commerce or digital marketing exposure.
- Genuine understanding of how commerce ecosystems work, including the commercial reality beyond just the technology layer.
- Consulting rigor: ability to structure ambiguous problems, build clear deliverables under time pressure, and present recommendations that withstand client scrutiny.
- Working knowledge of AI discoverability (GEO, AEO, LLM-influenced search journeys, AI assistants) and their strategic implications for product discovery.
- Strong communication skills, with comfort in presenting to senior stakeholders and translating technical findings into business language.
- Experience working with enterprise clients, understanding the complexity of large organizations and navigating multiple stakeholders, competing priorities, and long decision cycles.
Skills
- Commerce ecosystems
- Commerce technologies
- Digital marketing
- AI discoverability
- Agentic commerce
- Content strategy
- Channel optimization
- Project delivery
- Client engagement
- Strategic recommendations
- Workshop facilitation
- Proposal development
- Change management
- LLMs
- AI assistants
- Commerce technology (Shopify, SFCC, Commercetools, PIM/DAM systems)
- Content optimization
- SEO
- Digital shelf management
Location
- London
- Hybrid
Work Type
- Perm
- Hybrid
- Occasional client travel
Experience Level
- Consultant
- Senior Consultant
Benefits
- Discretionary bonus scheme
- Training opportunities
- Competitive pension
- Medical insurance
- Life assurance
- Social events
- Opportunities to buy and sell holidays
- Family friendly policies
- Discounts with hundreds of retailers
About the Company
- WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses, leading clients in business transformation and marketing modernization.
- The team comprises 12,000 experts in engineering, platforms, commerce, consulting, content transformation, CRM, and CX, operating globally across 40+ markets.
- WPP Enterprise Solutions partners with leading technology providers including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as AI innovators.
- VML, part of WPP, supports WPP Enterprise Solutions by activating transformation through creativity and experience.
- The company has been recognized as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™.
- WPP is the trusted growth partner for the world's leading brands, uniting data, intelligence, creativity, and strategic counsel through its agentic marketing platform, WPP Open.
Equal Opportunity
- WPP Enterprise Solutions is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- The company is committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers.